作 者:編者:(英)蓋伊?布魯克-哈特//大衛?克拉克 著作
定 價:48
出 版 社:西安交通大學出版社
出版日期:2018年03月01日
頁 數:160
裝 幀:平裝
ISBN:9787569304077
《劍橋標準商務英語教程(第2版)》(Business Benchmark Second Edition)是一套由劍橋英語教學者編著的商務英語教程,每個級別都包含學生用書(附自學手冊)和教師用書各一冊,互為補充。本教程圍繞當前職場中常見的主題設置,涵蓋商務用語和商務技能,通過有針對性的指導和反復練習,幫助學生提高商務環境中的英語實際運用能力。本教程既可用於商務英語課堂教學,也適合那些即將踏入職場或已工作的學習者使用。
●Introduction /4Acknowledgements /6Unit notes with exam references and answer keysCompany profilesHuman resourcesUnit 1 Staff development and training /7Unit 2 Job descriptions and job satisfaction /10Unit 3 Getting the right job /13Unit 4 Making contact /17Grammar workshop 1/19MarketingUnit 5 Breaking into the market /20Unit 6 Launching a product /23Unit 7 A stand at a trade fair /26Unit 8 Being persuasive /29Grammar workshop 2/32EntrepreneurshipUnit 9 Starting a business /33Unit 10 Financing a start-up /36Unit 11 Expanding into Europe /39Unit 12 Presenting your business idea /42Grammar workshop 3/44Business abroadUnit 13 Arranging business travel /45Unit 14 Business conference /48Unit 15 Business meetings /51Unit 16 Spending the sales budget /54Grammar workshop 4/56ChangeUnit 17 Social media and business /57Unit 18 Business and the environment /60Unit 19 A staff survey /63Unit 20 Offshoring and outsourcing /66Grammar workshop 5/68Customer relationsUnit 21 Customer satisfaction and loyalty /69Unit 22 Communication with customers /72Unit 23 Corresponding with customers /74Unit 24 Business across cultures /77Grammar workshop 6/79Writing reference answer key /80Exam skills and exam practice answer keysBusiness Vantage /82Photocopiable activities and case studiesTeacher’s notes and answer keys /86Unit 1 Activity: The training budget /102Unit 2 Activity: Responsibilities and relationships at work /102Unit 3 Activity: Management culture /104Unit 4 Activity: Body language in interviews /105Unit 4 Case study: Hello Holidays /107Unit 5 Activity: Cool hunters /111Unit 6 Activity: Publicity stunts /113Unit 6 Case study: MyOfficeChef/115Unit 7 Activity: Location, location, location: which stand is best? /118Unit 8 Activity: Quiz: Are you a good negotiator? /120Unit 9 Activity: A letter to a franchiser /122Unit 10 Activity: Business start-up game /123Unit 11 Activity: Location bingo /125Unit 11 Case study: Finding a new office /128Unit 12 Activity: Handling questions in presentations /133Unit 13 Activity: Intercultural advice /134Unit 14 Activity: Networking /135Unit 14 Case study: Conference Centre /138Unit 15 Activity: Speeding up meetings /141Unit 15 Case study: Agrodist /143Unit 16 Activity: Business travel game /145Unit 17 Activity: Traditional marketing vs. social media marketing /147Unit 18 Activity: Greening the office /149Unit 19 Activity: Managing change /150Unit 19 Case study: Fendara SL /151Unit 20 Activity: Outsourcing survey /153Unit 21 Activity: Good customer service? /154Unit 22 Activity: Designing a customer communication competition /156Unit 23 Activity: An email of apology /157Unit 24 Activity: Business gurus game /159
《劍橋標準商務英語教程:教師用書(第2版)》分為初、中、高三個級別。本書都提供了詳細的教學指導建議,方便教師備課。列示學生用書的練習與BEC考試中各題型的對應關繫,使考生明確備考方向。附有學生用書中練習題的答案及BEC考試真題答案。另外,書中還包含了豐富的可影印的資料,如課堂補充活動和案例分析,並附有教學建議和答案。