●Chapter1 市場戰略Morkefing sfrategy
●Unit 1 Market Environment市場環境
●Unit 2 Market Research市場調研
●Unit 3 Market Analysis市場分析
●Unit 4 Production Orientation產品定位
●Unit 5 Target Market目標市場
●Unit 6 Pricing Strategy定價策略
●Unit 7 Market Development市場開發
●Unit 8 Marketing Plan營銷計劃
●Unit 9 Brand Strategy品牌戰略
●Unit 10 Marketing Management營銷管理
●Unit 1 1 World Economy世界經濟
●Unit 12 Cultural Differences文化差異
●Chapter 2 營銷渠道Markefing Channels
●Unit 1 Advertising Marketing廣告營銷
●Unit 2 Network Marketing網絡營銷
●Unit 3 Public Relation Marketing公關關繫營銷
●Unit 4 Exhibition Marketing會展營銷
●Unit 5 Global Marketing全球營銷
●Unit 6 Agency Sale代理銷售
●部分目錄