●Introduction
Chapter 1 Regional Culture and Spiritual Engine for the Economic and Social Development of Zhejiang Province
1.1 The Origin of the Problem
1.2 Characteristics of the Regional Development Pattern of Contemporary Zhejiang
1.2.1 Government-Improved Model of Regional Institution Innovation and Economic and Social Development
1.2.2 The People-Induced Model of Regional Institution Innovation and Economic and Social Development
1.3 The Marginal Area of the Planned Economy and People-Induced Spiritual Motivation
1.3.1 A Question that Needs Clarification
1.3.2 The Marginal Area of the Planned Economy and the Self-Entrepreneurial Spirit
1.4 Large Population with Limited Land and the People-Induced Spiritual Motivation
1.4.1 Influence of the Natural Environment on the Spirit
1.4.2 The Contradiction between People and Land and the Spirit of Self-Entrepreneurship
Chapter 2 The Cultural Tradition of"Striving for Practical Results" and the Zhejiang's Economic and Social Development
2.1 The Spirit of"Striving for Practical Results" and the Contemporary Phenomena of Zhejiang Economic Society
2.1.1 The Spirit of"Striving for Practical Results" under the Planned Economy
2.1.2 The Spirit of"Striving for Practical Results" Since the Reform and Opening-up
2.2 Regional Great Tradition and the Cultural Spirit of "Striving for Practical Results"
2.2.1 A Dilemma That is Hard to Justify
2.2.2 The Confucian Cultural Tradition and the Spirit of "Striving for Practical Results"
2.3 Regional Folk Tradition and the Cultural Spirit of "Striving for Practical Results"
2.3.1 Practice of the Folk Industry and Commerce and the Spirit of"Striving for Practical Results"
2.3.2 The Folk Social Psychology and the Spirit of "Striving for Practical Results"
Chapter 3 The Cultural Tradition of Industry and Commerce and the Economic and Social Development of Contemporary Zhejiang
3.1 Great Cultural Tradition of Industry and Commerce of Ideologists
3.1.1 Industry and Commerce Being Equally Important
3.1.2 Four Social Classes Engaging in Different Work Share the Same Purpose of Being Conscientious
3.2 Little Traditions of Folk Industrial and Commercial Culture
3.2.1 Little Folk Cultural Traditions as Life Policy
3.2.2 Little Cultural Industrial Traditions of Zhejiang Folks
3.2.3 Little Cultural Traditions of Commerce of Zhejiang Folks
3.3 Cultural Tradition of Industry and Commerce and Path of Zhejiang's Economic and Social Development
3.3.1 Regional Cultural Tradition of Industry and Commerce and Contemporary Zhejiang Economic Evolution
3.3.2 Regional Cultural Tradition of Industry and Commerce and the Development of Contemporary Zhejiang Society
3.4 Differences in Traditional Business and Contemporary Relations with Economic and Social Development in Zhejiang, Huizhou and Shanxi
3.4.1 Comparison of Traditional Commercial Culture in Zhejiang, Shanxi and Huizhou
3.4.2 Cultural Traditions of Businessmen in Zhejiang, Shanxi and Huizhou, and the Contemporary Political Environment
3.4.3 Features and Subsequent Effects of Zhejiang, Huizhou and Shanxi Merchants' Cultural Traditions
3.4.4 The Evolution and Expansion of the Cultural Tradition of Zhejiang Merchants in the Contemporary Era
Chapter 4 Trust, Social Network and Zhejiang's Economic and Social Development
4.1 Particularistic Trust and Family Culture in the Region of Zhejiang
4.1.1 Family Culture, Particularistic Trust and Differential Mode of Association
4.1.2 Family Culture and Particularistic Trust Pattern in the Region of Zhejiang and Their Revival
4.2 Trust Pattern, Network of Relationships and Economic and Social Behaviors in Contemporary Zhejiang
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改革開放以來，浙江由小商品、手工藝活動開始，積跬步而千裡，從不太發達的區域迅速成長為經濟社會發展領先於全國的省份。浙江如何開發自己獨特的區域發展戰略，進而形成所謂的“浙江模式”？許多學者試圖從經濟和政治政策角度來解釋，但其背後的文化和精神因素卻缺乏足夠的研究。本書從文化社會學角度，來理解和解釋浙江從傳統向現代社會轉型，呈示所謂“誘致性”變遷的特點，就當代浙江區域文化發展與社會發展的互動問題進行探索。本書自2007年初版以來，引起了學界廣泛關注，社會各界對於“浙江模式”文化社會學視角的探討持續不斷，比如家庭工廠的興起和繁榮的家族企業、區域集群，以及遍布全國甚至全世界的“浙江城鎮”等。當前，隨著“一帶一路”戰略的提出，“浙江模式”的內涵更具豐富，也更具現代性。本書計劃在初版的基礎上進行修訂，試圖在當前語境下剖析“浙江模式”的文化社會學因素。