●INTRODUCTION
The Rock and the Hard Place
Dynamic City, Tabloid TV
Key Research Questions
Methodology
The Arrangement of the Thesis
PART ONE CHINESE MEDIA IN TRANSITION
CHAPTERONE FROM MAOISM TO" MARKET
The First Period
The Second Period
The Third Period
The Fourth Period and the Party Principle
CHAPTERTWO INSTITUTIONAL SHIFTS
Shifting Governance--Decentralization
Shifting Finances--The Growth of Advertising
Shifting Environments: The Rise of the Internet
Shifting Corporate Structure Consolidation and Conglomeration
Shifting Horizons: Imports, Exports and Transnational Alliances
CHAPTERTHREE PROGRAMMING RESPONSES
Changing Emphases--From Instruction to Audience Building
Commerce and Representation--Tabloidisation
Tabloidisation with Chinese Characteristics
PART TWO SHANGHAI: MEDIA CITY
CHAPTERFOUR SHANGHAI, A UNIQUE METROPOLIS
The City as a City State
The City as a Cultural Laboratory
The City as a Consumer Centre
The City as a Media Hub
Summary
CHAPTERFIVE BROADCASTING IN. SHANGHAI
A City in Motion: Developments and Opportunities
Emerging Broadcasting Markets: Competition and Commercialism
Consolidation and Specialization: The Rise of the Shanghai Media Group
CHAPTERSIX THE DEVELOPMENT OF DRAGON TV
Motivation
Ambitions
Corporate Strategies
Competitions and Competitors
Summary
PART THREE REORGAN I SING REPRESENTAT I 0NS
CHAPTERSEVEN INSIDE DRAGON TV
Institutional Innovations
Programming Strategies
Dimensions of Tabloidisation
CHAPTEREIGHT TALKING POINTS: TONIGHT SHOW
Talk Shows in China
American vs. Dragon Tonight Show
A Case Study of Dragon's Tonight Show
CHAPTERNINE INVESTIGATIONS: DEPTH 105
Investigative Documentaries in China
A Case Study of Depth 105
Chinese-Style Tabloidisation in Depth 105
CHAPTERTEN POPULAR PLEASURES: GAME PLAYERS
The Gaming Culture in China
A Case Study of Game Players
Chinese-Style Tabloidisation in Game Players
CONCLUSION
BIBLIOGRAPHY
INTERVIEWS
ACKNOWLEDGEMENTS
List of Figures
Figure 2.1The Control Structure of China's Television System (2000)
Figure 2.2The Growth of Chinese Television Station
Figure 2.3Chinese Internet Users' Main Purposes of Accessing the Internet (%)
Figure 2.4The Percentage of Imported Programmers of the CCTV from the 1960s to the 1990s
Figure 3.1The Share of Entertainment Shows in All Chinese Television Programmers(2000-2004)
Figure 4.1The Map of Shanghai in 2003
Figure 5.1Professional Channels in 2002 after the Specialization Reform
Figure 5.2The Officially Announced Tree Structure of Shanghai Media System (2004)
Figure 5.3The Control Structure of Shanghai Media System (2004)
Figure 7.1The Organizational Structure of Dragon Ltd.
Figure 7.2The Organizational Structure of Dragon
Figure 7.3The Corresponding ition in Dragon Ltd. and Dragon
Figure 7.4Audience Ratings of Dragon TV and Channel Young (27thJanuary 2004)
Figure 8.1The Audience Ratings of Tonight Show from 294 December 2003 to 31 st January 2004
Figure 9.1The Percentage of Shanghai--Related Reports in Depth 105 (1 st January 8th October 2005)
Figure 9.2The Major Categories of the Programme Topics of Depth 105 (1st January 8th October 2005)
Figure 9.3Comparison of Rating Figures of Depth 105 and 1/7 over the Same Period(19th February- 10th April 2005)
Figure 10.1Sales of On-Line Games in China (2001-2004)
Figure 10.2Geographic Share of Computer Related Markets in 2002
Figure 10.3The Survey of Chinese Computer Game Players
Figure 10.4The Personnel Structure of the Production Team of Game Players
Figure 10.5Production Process of Game Players
List of Tables
Table 2.1The Growth of Cable Television in China (1990-1998)
Table 2.2Most Watched Channels in Beijing, Shanghai and Guangzhou (1998)
Table 2.3The Growth of Advertising in China (1981-1998)
Table 3.1Four Modes of Communication
Table 5.1Shanghai Modem Industrial Park (2004)
Table 5.2Shanghai Import & Export (US$ Billion)
Table 5.3The Cost and Income of Channel News and Finance (RMB Million) (2001)
Table 5.4Changes in The Percentage of People That Switched on Television after 21-30 before And in The First Month of the Expanding of Prime Time (%)
Table 6.1Published Cost of Commercial (15 RMB / 30 second;) in Dragon, Former Shanghai Satellite TV, and Channel Young
Table 8.1The Schedule of Tonight Show (2003)
Table 8.2The News Items That Were Chosen and Presented in One of the Tonight Show (2003)
Table 9.1Topic List of Depth 105 (1st January-8th October 2005)
Table 10.1The Contribution of the On-Line Game Industry toward Relevant Industries (2004)
Table 10.2The Content List of Game Players
Table 10.3Analysis of Rrating Figures of Game Players in January, February,and March 2004
