了得網研究生_對外貿易實務英語讀本（第三版）

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對外貿易實務英語讀本（第三版）
該商品所屬分類：研究生 -> 經濟管理
【市場價】	188-273元
【優惠價】	118-171元
【作者】	諸葛霖，楊伶俐　編著
【所屬類別】	圖書教材研究生/本科/專科教材經濟管理類圖書外語行業英語外貿英語
【出版社】	對外經貿大學出版社
【ISBN】	9787566310873
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內容介紹

開本：16開

紙張：膠版紙

包裝：平裝

是否套裝：否

國際標準書號ISBN：9787566310873

作者：諸葛霖，楊伶俐編著

出版社：對外經貿大學出版社

出版時間：2014年08月

內容簡介

本書的編寫目的是使讀者初步學會怎樣做好進出口業務工作。本書內容包括進出口策略、市場銷售、貿易條款、貿易方式、包裝裝潢、出口單證、運輸、保險、國際支付、進出口程序、發盤、接受、成交、商品檢驗、出口*、商標、專利等貿易各個環節。

作者簡介

諸葛霖，對外經濟貿易大學商務英語繫資深教授，外貿英語函電寫作創始人。精通進出口外貿實務和進出口運輸業務.曾在日本和美國等國的研究生院講學交流，主編了一繫列有廣泛影響的外貿英語經典書籍，深受廣大讀者好評。

楊伶俐，對外經濟貿易大學英語學院商務英語專業副教授、碩士生導師、國際貿易學博士.美國聖托馬斯大學和英國華威大學的訪問學者。學術成果頗豐，發表了多篇相關研究領域的學術論文、並撰寫多部編著。不僅擁有英語語言的強有力背景同時具有經濟學、國際貿易等商科知識背景，在培養外向型復合型人纔方面富有經驗。

Section 1 Introduction to International Trade
Section 2 Importance of Foreign Trade to a Nation
Section 3 Exporting and Importing What Are They All About ?
Section 4 Finding Markets for Products
Section 5 The Export Product
Section 6 Setting Export Prices
Section 7 Marketing Channels and Customers
Section 8 Export Marketing Communications
Section 9 Export Procedures A Broad Outline
Section 10 Export Documentation
Section 11 Packing for Shipment
Section 12 Ocean Freight
Section 13 Types of Bill of Lading
Section 14 Air FreightSection 1 Introduction to International Trade

Section 2 Importance of Foreign Trade to a Nation

Section 3 Exporting and Importing What Are They All About ?

Section 4 Finding Markets for Products

Section 5 The Export Product

Section 6 Setting Export Prices

Section 7 Marketing Channels and Customers

Section 8 Export Marketing Communications

Section 9 Export Procedures A Broad Outline

Section 10 Export Documentation

Section 11 Packing for Shipment

Section 12 Ocean Freight

Section 13 Types of Bill of Lading

Section 14 Air Freight

Section 15 Unitization

Section 16 Multimodal Transport

在線試讀

3. For items marked with "M"， the freight thereon is to be calculated per cubicmeter on the measurement of the cargo， three digits of decimal fraction being taken if less than one cubic metre.
4. For items marked with "W/M"， the freight thereofis to be calculated at the higher rate.
5. For items marked with "Ad Val，"， the freight is to be calculated on the basis of the FOB value ofthe cargo concerned，
6. For items marked with "Ad Val. or W[M"， the higher rate is applicable.
7. Where different articles are contained in one package， the highest rate of freight is applicable.
8. Where the same kind of commodity in different packing is to be subject to different rates， the gross weight and measurement in different packing should be indicated separately， failing which the higher rate shall apply.
9. In case two or more commodities are contained in one bill of Jading， the respective gross weights and measurements thereof should be furnished， failing which the highest rate shall be applied.
There are separate rates which are usually higher than those for general cargo， In addition， special rates are available for homogeneous commodities in bulk， such as grain， oils， beans， minerals， etc. These commodities are cheaper in value， easier to handle and take less time in loading and discharging but are bulky in volume and quite likely occupy less space than is needed roy general cargo. There are also freight rates for containerized trat-fic.
Bill of Lading
The most important document when shipping goods by ocean freight is the bill oflading.
The bill oflading is:
a receipt of your goods given to you by the shipping company; a document of title to the goods; evidence of a contract by the shipping company to carry the goods from your port to the prot of destination.3. For items marked with "M"， the freight thereon is to be calculated per cubicmeter on the measurement of the cargo， three digits of decimal fraction being taken if less than one cubic metre.

4. For items marked with "W/M"， the freight thereofis to be calculated at the higher rate.

5. For items marked with "Ad Val，"， the freight is to be calculated on the basis of the FOB value ofthe cargo concerned，

6. For items marked with "Ad Val. or W[M"， the higher rate is applicable.

7. Where different articles are contained in one package， the highest rate of freight is applicable.

8. Where the same kind of commodity in different packing is to be subject to different rates， the gross weight and measurement in different packing should be indicated separately， failing which the higher rate shall apply.

9. In case two or more commodities are contained in one bill of Jading， the respective gross weights and measurements thereof should be furnished， failing which the highest rate shall be applied.

There are separate rates which are usually higher than those for general cargo， In addition， special rates are available for homogeneous commodities in bulk， such as grain， oils， beans， minerals， etc. These commodities are cheaper in value， easier to handle and take less time in loading and discharging but are bulky in volume and quite likely occupy less space than is needed roy general cargo. There are also freight rates for containerized trat-fic.

Bill of Lading

The most important document when shipping goods by ocean freight is the bill oflading.

The bill oflading is:

a receipt of your goods given to you by the shipping company; a document of title to the goods; evidence of a contract by the shipping company to carry the goods from your port to the prot of destination.

The exporter obtains the bill of lading from the shipping company and completes it himself or gets his freight forwarder to do it. It is then returned to the shipping company. Bills of lading are normally made out in sets， which consist of a number of originals (usually three) and a number of copies.

……

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