本書是英文影印版圖書，原著是美國資深營銷學者菲利普?凱特奧拉教授領銜撰寫的一本經典的國際營銷著作。從第1版到第18版，歷經半個世紀的修訂和充實，該書框架體繫完善，內容豐富多彩。
中國人民大學出版社先後引進出版的該書第12版、第14版、第16版英文版，受到國內讀者的廣泛關注和好評，被許多高校選為“國際營銷”雙語課程或全英文課程指定用書。
本書突出營銷環境尤其是文化因素對國際營銷的影響，重點闡述了適用於大多數國家和地區的國際營銷分析框架。第18版在保留已有特色的基礎上，更強調國際營銷面臨的新變化和新問題，對各章正文、數據、圖表、案例做了全面更新，吸納了100多篇*學術論文的成果。
本書非常適合作為我國高校相關專業本科生、研究生、MBA、國際商務碩士的教學用書，也適合企業管理人員自學及培訓使用。

菲利普?凱特奧拉（Philip R. Cateora） 美國科羅拉多大學榮譽退休教授，國際商務學會（AIB）院士，擁有得克薩斯大學奧斯汀分校博士學位。曾任科羅拉多大學營銷繫主任、國際商務項目協調人等，為本科生、碩士生和博士生講授市場營銷和國際商務方面的課程。曾榮獲科羅拉多大學“教學傑出獎”和美國西部營銷教育工作者協會“年度教育工作者獎”，為多家小型出口企業及大型跨國公司提供咨詢服務。

At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China’s international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest.