了得網研究生_外經貿英語函電/21世紀高等院校教材

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外經貿英語函電/21世紀高等院校教材
該商品所屬分類：研究生 -> 公共課
【市場價】	297-432元
【優惠價】	186-270元
【作者】	劉卓林
【所屬類別】	圖書教材研究生/本科/專科教材公共課
【出版社】	科學出版社
【ISBN】	9787030179012
【折扣說明】	一次購物滿999元台幣免運費+贈品一次購物滿2000元台幣95折+免運費+贈品一次購物滿3000元台幣92折+免運費+贈品一次購物滿4000元台幣88折+免運費+贈品
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內容介紹

開本：32開

包裝：平裝

是否套裝：否

國際標準書號ISBN：9787030179012

叢書名：新世紀國際經貿繫列叢書

作者：劉卓林

出版社：科學出版社

出版時間：2006年08月

編輯推薦

內容簡介

全書共十四章，涉及建立業務關繫、詢盤、發盤、還盤、訂單執行、裝運等外貿業務的各個環節。每章按書信、注釋和練習的體例編著。書信選用了簡潔現代的案例，納入所有貿易常用字詞、短語、術語。注釋對重要詞彙和語法點進行了詳細的解釋並補充了更多的例句，可以進一步豐富詞彙量。練習的題型豐富多樣，可以幫助讀者鞏固每章所學知識點。

附錄部分包括了常用商務術語、主要港口名稱、主要貨幣名稱和經貿常用縮略語。

本書可供高等院校經濟貿易類專業的本科高年級及MBA、碩士研究生教學使用，也可供非經貿類專業學生、對外經貿業務人員、各類涉外企業人員、教師及相關人員自學。

UNIT 1 ESTABLISHMENT OF BUSINESSRELATIONS
1. Establishment of Business Relations
2. Requesting for Introducing Business Partners
3. Introducing Business Partners
4. Sales Promotion
5. Promoting the Product by Setting up a Branch
6. Announcing Premium Incentive
7. Holiday Sale
8. Introducing New Products
UNIT 2 INQUIRIES AND REPLIES
1. Making an Inquiry After Reading an Advertisement
2. Reply to Customers Interested in the Displayed Products
3. Sending a Price List
4. Asking for the Catalogue and SamplesUNIT 1 ESTABLISHMENT OF BUSINESSRELATIONS
1. Establishment of Business Relations
2. Requesting for Introducing Business Partners
3. Introducing Business Partners
4. Sales Promotion
5. Promoting the Product by Setting up a Branch
6. Announcing Premium Incentive
7. Holiday Sale
8. Introducing New Products
UNIT 2 INQUIRIES AND REPLIES
1. Making an Inquiry After Reading an Advertisement
2. Reply to Customers Interested in the Displayed Products
3. Sending a Price List
4. Asking for the Catalogue and Samples
5. Reply to the Inquiry
6. Recommending a Substitute for the Discontinued Item
7. Asking for Quotations
8. Requesting for Products Similar to the Buying Sample
UNIT 3 OFFERS AND COUNTER-OFFERS
1. Giving a Price Cut
2. Recommending the Buyer to Purchase the Offered Item
3. Offering a Discount for Former Customers
4. Declining an Offer
5. Declining the Buyer's Request for Trade Terms
6. Making a Counter-offer
7. Making a Counter-offer
8. Declining a Buyer's Counter-offer
9. Declining a Counter-offer
10. Accepting the Buyer's Bid
UNIT 4 ORDERS AND FULFILLMENT OF ORDERS
1. Placing a Trial Order
2. Enclosing an Order Form
3. Placing an Order
4. Declining an Order
5. Accepting an Order and Asking for Three Months'Notice
6. Confirming a Repeat Order
7. Notifying the Time of Delivery
8. Offering a Substitute
9. Offering Final Confirmation of Order and Shipping Dates
UNIT 5 SALES PROMOTION
1. Introduction of Goods
2. Offering a Discount
3. A Promotion Letter
4. Comparison of Goods
5. Recommendation of a Substitute
6. Announcing New Payment Terms
7. Announcing New Services to Existing Customers
8. Announcing Sales Position
UNIT 6 TERMS OF PAYMENT
1. Introduction of Terms of Payment
2. Urging Establishment of L/C
3. Advice of Establishment of L/C
4. Asking for Amendment to L/C
5. Asking for Extension of L/C
6. Reminding Payment is Due
7. Deadline for Payment
8. Requesting for D/A Payment
9. Notifying the Invoice Error
UNIT 7 PACKING
1. About Inner Packing
2. Buyer's Requirements for Packing and Marking
3. Advising buyers of Packing and Shipping Marks
4. Packing for Ready-made Garments
5. Information of Packing
6. Claiming for Poor Packing
7. Complaining About Packing
UNIT 8 INSURANCE
1. Asking for Insurance Arrangement
2. Reply to an Insurance Application
3. Clarification of Insurance Terms
4. Application for Insurance
5. Informing Insurance Rate
6. Asking for Compensation
7. Recovery of Claim for Shortlanding of 20 Dozen Toys
8. Requesting Open Cover Insurance
UNIT 9 SHIPMENT
1. Urging Shipment
2. Reply to Advancing Shipment
3. Chasing Progress of a Shipment
4. Requesting Early Shipment
5. Shipping Advice
6. Trying to Ship as Directed
7. Shipping Instructions
8. Describing a Container Service
UNIT 10 COMPLAINTS,CLAIMSAND ADJUSTMENTS
1. Complaining About the Damage to 50 Cases of Ground-nuts
2. Apologizing for the Damage to the Shipment
3. Complaining About Wrong Delivery of the Ordered Items
4. Apologizing for the Short-shipped Order and the Wrong Items Sent
5. Accepting a Complaint
6. Complaining About Inferior Quality
7. Reply to the Claim on Inferior Quality
UNIT 11 AGENCY
1. Offering to Act as a Sole Agent
2. Proposing Agency Terms
3. Declining a Request for Acting as an Agent
4. Looking for Agents
5. An Exclusive Agency Agreement
UNIT 12 SOCIAL LETTERS
1. Letters of Invitation and Reply
2. Letter of Thanks
3. Notification of a Visit
4. Letter of Condolence
5. Notification of Relocation
6. Acknowledgement of Partner's Contribution
7. Seasonal Greetings
8. Invitation for Luncheon
9. Congratulation Letter
10. Reply to the Above Letter
11. Letter of Apology
12. Letter of Explanation
UNIT 13 OTHER T

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