章住宿業發展經歷變局 ····················································· 1
一、發展環境變局 ···································································· 3
二、市場格局變化 ···································································· 3
三、產業格局變化 ···································································· 5
四、業績承壓和投資收縮 ··························································· 8
第二章住宿企業的危機應對 ····················································13
一、疫情衍生危機 ··································································· 15
二、把握時間窗口化危為機 ························································ 18
三、扎牢基礎求發展 ································································ 23
第三章以創新求變革 ····························································29
一、業態創新 ········································································ 31
二、供應鏈管理 ····································································· 35
三、金融助力 ········································································ 39
四、數字技術賦能 ··································································· 40
五、跨界融合拓展新空間 ·························································· 43
六、以混改激發企業活力 ·························································· 46
第四章國家戰略目標下的新布局 ··············································49
一、共同富裕目標下的住宿業結構 ··············································· 51
二、碳中和目標下的住宿業綠色低碳發展 ······································· 52
三、鄉村振興進程中的民宿發展 ·················································· 55
四、文旅融合背景下的住宿業發展 ··············································· 57
五、擴大開放進程中的國際化布局 ··············································· 60
第五章未來發展建議 ····························································63
一、酒店要堅持底線思維 ·························································· 65
二、破除酒店人力資源困境 ························································ 66
三、提升酒店品牌的文化力 ························································ 67
四、持續推進住宿業數字化轉型 ·················································· 68
五、充分利用資本市場的價值 ····················································· 69
附錄 ··················································································71