INTRODUCTION 8
導言
JOBS, PEOPLE AND ORGANIZATIONS
工作、人和組織
1 Work and jobs 10
工作和職業
A What do you do?
你是做什麼工作的
B Word combinations with ‘work’
帶“work”的詞語搭配
C Types of job and types of work
職業和工作的類型
2 Ways of working 12
工作方式
A Working hours
工作時間
B Nice work if you can get it
如果你能得到這份工作那就還不錯
C Nature of work
工作性質
3 Recruitment and selection 14
招聘與甄選
A Recruitment
招聘
B Applying for a job
求職
C Selection procedures
甄選程序
4 Skills and qualifications 16
技能和資格
A Education and training
教育和培訓
B Skilled and unskilled
技術和非技術
C The right person
合適的人
5 Pay and benefits 18
薪資福利
A Wages, salary and benefits
工資、薪水和福利
B Compensation 1
津貼1
C Compensation 2
補償金2
6 People and workplaces 20
人和工作場所
A Employees and management
員工和管理層
B Management and administration
管理層和行政
C Labour
勞動力
D Personnel and HRM
人事部門和人力資源管理
7 Companies and careers 22
公司和職業生涯
A Career paths
職業路徑
B Company structure
公司結構
C In-house staff or freelancers?
內部員工還是自由職業者
D Leaving a company
離開公司
8 Problems at work 24
工作中的問題
A Discrimination
歧視
B Bullying and harassment
霸凌和騷擾
C Health and safety
健康和安全
9 Managers, executives and
directors 26
經理、高管和董事
A Managers and executives: UK
經理和高管：英國
B Managers and executives: US
經理和高管：美國
10 Businesspeople and business
leaders 28
商人和商業領袖
A Businesspeople and entrepreneurs
商人和企業家
B Leaders and leadership
領導者和領導力
C Magnates, moguls and tycoons
大亨們
11 Organizations 1 30
組織1
A Business and businesses
商業和企業
B Commerce
商業/商務
C Enterprise
企業
12 Organizations 2 32
組織2
A Self-employed people and partnerships
個體經營者和合伙企業
B Limited liability
有限責任
C Mutuals
互助組織
D Non-profit organizations
非營利組織
PRODUCTION 生產
13 Manufacturing and services 34
制造業和服務業
A Manufacturing and services
制造業和服務業
B Countries and their industries
國家及其產業
14 The development process 36
研發過程
A Market research
市場調研
B Development and launch
研發和上市
15 Innovation and invention 38
創新和發明
A Innovation and invention
創新和發明
B Research and technology
研究和技術
C Patents and intellectual property
專利和知識產權
16 Products and services 40
產品和服務
A Products
產品
B Mass production
大批量生產
C Capacity and output
產能和產出
17 Materials and suppliers 42
原材料和供應商
A Inputs
投入
B Suppliers and outsourcing
供應商和外包
C Just-in-time
準時制生產
18 Business philosophies 44
經營理念
A Mass customization
大規模定制
B Wikinomics
維基經濟學
C The long tail
長尾理論
D Benchmarking
標杆管理
MARKETING 市場營銷
19 Buyers, sellers and the
market 46
買方、賣方和市場
A Customers and clients
顧客和客戶
B Buyers, sellers and vendors
買方、賣方和賣主
C The market
市場
20 Markets and competitors 48
市場和競爭對手
A Companies and markets
公司和市場
B More word combinations with ‘market’
更多“market”的相關搭配
C Competitors and competition
競爭對手和競爭
21 Marketing and market
orientation 50
市場營銷和市場導向
A Marketing
市場營銷
B The four Ps
4P營銷
C The market orientation
市場導向
22 Products and brands 52
產品和品牌
A Word combinations with ‘product’
帶“product”的詞語搭配
B Goods
商品
C Brands and branding
品牌和品牌塑造
23 Price 54
價格
A Pricing
定價
B Word combinations with ‘price’
帶“price”的詞語搭配
C Upmarket and downmarket
高端市場和低端市場
D Mass markets and niches
大眾市場和利基市場
24 Place 56
渠道
A Distribution: wholesalers, retailers and
customers
分銷：批發商、零售商和顧客
B Shops
商店
C Direct marketing
直銷
25 Promotion 58
推廣
A Advertising
廣告
B The sales force
銷售隊伍
C Promotional activities
促銷活動
26 E-commerce 60
電子商務
A B2C, B2B and B2G
B2C、B2B和B2G
B Web 2.0
Web 2.0
C E-commerce companies
電子商務公司
D Word combinations with ‘online’
帶“online”的詞語搭配
MONEY 錢
27 Sales and costs 62
銷售和成本
A Sales
銷售
B Costs
成本
C Margins and mark-ups
利潤和毛利
28 Profitability and unprofitability 64
盈利和非盈利
A Profitable and unprofitable products
盈利產品和非盈利產品
B Budgets and expenditure
預算和支出
C Economies of scale and the learning curve
規模經濟和學習曲線
29 Getting paid 66
付款
A Shipping and billing
發貨和開票
B Trade credit
商業信用
C Accounts
賬款
30 Assets, liabilities and the
balance sheet 68
資產、負債和資產負債表
A Assets
資產
B Depreciation
折舊
C Liabilities
負債
D Balance sheet
資產負債表
31 The bottom line 70
終的利潤
A Accounts
賬目
B Results
業績
C Financial reporting
財務報告
32 Share capital and debt 72
股本和債務
A Capital
資本
B Share capital
股本
C Loan capital
借貸資本
D Security
擔保
E Leverage
杠杆率
33 Success and failure 74
成功和失敗
A Cash mountains
大量現金
B Debt and debt problems
債務和債務問題
C Turnarounds and bailouts
轉機和救助
D Bankruptcy
破產
34 Mergers, takeovers and
sell-offs 76
合並、收購和出售
A Stakes and joint ventures
股份和合資企業
B Mergers and takeovers
合並和收購
C Conglomerates
大型企業集團
FINANCE AND THE ECONOMY
金融與經濟
35 Personal finance 78
個人理財
A Traditional banking
傳統銀行業務
B Internet banking
網上銀行業務
C Personal investing
個人投資
36 Financial centres 80
金融中心
A Financial Centres
金融中心
B Stock markets
股票市場
C Other financial markets
其他金融市場
D Derivatives
衍生產品
37 Trading 82
交易
A Market indexes
市場指數
B Market activity: good times …
市場活動：股市好的時候……
C … and bad
……和股市壞的時候
38 Indicators 1 84
指標1
A Finance and economics
金融學與經濟學
B Inflation and unemployment
通貨膨脹和失業
C Trade
貿易
D Growth and GDP
經濟增長和國內生產總值
39 Indicators 2 86
指標2
A Going up
上升/增長
B Going down
下降/降低
C Peaks and troughs
高峰和低谷/峰值和谷值
D Boom and bust
繁榮和蕭條
DOING THE RIGHT THING
做正確的事
40 Wrongdoing and corruption 88
違規行為和腐敗
A Wrongdoing
違規行為
B Bribery and corruption
賄賂和腐敗
C Fraud and embezzlement
欺詐和挪用公款
41 Business ethics 90
商業倫理
A Professional behaviour
職業行為
B Social issues
社會問題
C Environmental issues
環境問題
PERSONAL SKILLS 個人技能
42 Time and time management 92
時間和時間管理
A Timeframes and schedules
時間框架和時間表
B Projects and project management
項目和項目管理
C Time tips
時間管理技巧
43 Stress and stress
management 94
壓力和壓力管理
A When work is stimulating
當工作是一種激勵
B When stimulation turns to stress
當激勵變成壓力
C Downshifting
放慢節奏
44 Leadership and management
styles 96
領導力和管理風格
A Leadership
領導力
B Modern management styles
現代管理風格
C Empowerment
授權
CULTURE 文化
45 Business across cultures 1 98
跨文化商務1
A Cultures and culture
跨文化與文化
B Power and distance
權力和距離
46 Business across cultures 2 100
跨文化商務2
A Individualism
個人主義
B Time
時間
C Cross-cultural communication
跨文化溝通
TELEPHONING AND WRITING
打電話和寫作
47 Telephoning 1: phones
and numbers 102
打電話1：電話和號碼
A Telephones and beyond
電話及其他
B ‘Phone’, ‘call’ and ‘ring’
“phone”“call”和“ring”
C Numbers
電話號碼
D Doing things over the phone
通過電話能做的事
48 Telephoning 2: trying to
get through 104
打電話2：嘗試接通電話
A Asking to speak to someone
請某人接電話
B Voicemail 1
語音信箱1
C Voicemail 2
語音信箱2
49 Telephoning 3: getting
through 106
打電話3：接通電話
A Getting through
接通電話
B Giving and taking messages
傳達和記錄信息
C Spelling names
拼寫姓名
D Taking messages: checking information
留言：核對信息
50 Telephoning 4: arrangements
and ending calls 108
打電話4：安排和結束通話
A Phoning again
再次打電話
B Making arrangements
做安排
C Closing the conversation
結束通話
D Changing arrangements
更改安排
51 Business communication 1:
staying in touch 110
商務溝通1：保持聯繫
A Business cards 1
名片1
B Business cards 2
名片2
C Staying in touch
保持聯繫
52 Business communication 2:
email 112
商務溝通2：電子郵件
A Email
電子郵件
B Email expressions
電子郵件的表達
C Beginnings and endings
開頭和結尾
53 CVs, cover letters
and emails 114
簡歷、求職信和電子郵件
A CV tips
寫簡歷的技巧
B Parts of a CV
簡歷的組成部分
C Cover letters and emails
求職信和電子郵件
54 Interns, trainees and
apprentices 116
實習生、培訓生和學徒
A Interns
實習生
B Experience or exploitation?
經驗還是剝削
C Trainees and apprentices
培訓生和學徒
BUSINESS SKILLS 商務技能
55 Meetings 1: types of
meeting 118
會議1：會議的類型
A Word combinations with ‘meeting’
帶“meeting”的詞語搭配
B Types of meeting
會議的類型
C How was the meeting?
會開得如何
56 Meetings 2: the chair 120
會議2：主持者
A The role of the chair: before the meeting
主持者的角色：會議之前
B The role of the chair: running the meeting
主持者的角色：主持會議
C Follow-up
後續
57 Meetings 3: points of view 122
會議3：觀點
A Opening the meeting
會議開始
B Asking for and expressing opinions
征求和表達意見
58 Meetings 4: agreement and
disagreement 124
會議4：表示同意和不同意
A Agreeing
同意
B Disagreeing
不同意
59 Meetings 5: discussion
techniques 126
會議5：討論技巧
A Interrupting, referring back, checking understanding, avoiding confrontation
打斷、轉回話題、確認理解、避免衝突
B Agreement, consensus or compromise?
一致意見、共識還是妥協
C Concluding
結論
60 Presentations 1: key ideas 128
演講與展示1：主要思路
A Types of presentation
演講與展示的類型
B What makes a good presentation?
如何做好演講與展示
C Presentation tools and visual aids
演示工具和視覺輔助
61 Presentations 2: key steps 130
演講與展示2：關鍵步驟
A Key steps: introduction
關鍵步驟：介紹
B Key steps: main part
關鍵步驟：主體部分
C Key steps: closing
關鍵步驟：結束
62 Presentations 3: audience
interaction 132
演講與展示3：與聽眾互動
A Closing and dealing with questions
結束和處理問題
B Intercultural aspects
跨文化方面
63 Negotiations 1: situations
and negotiators 134
談判1：情境和談判者
A Types of negotiation
談判的類型
B Word combinations with ‘negotiations’
帶“negotiation”的詞語搭配
C Bargaining
討價還價
64 Negotiations 2: preparing 136
談判2：準備
A Preparing to negotiate
談判準備
B Opening the negotiation
談判的開場
C Negotiating styles
談判風格
65 Negotiations 3: win-win 138
談判3：雙贏
A Probing
探詢
B Positive positions
積極的立場
C Negative positions
消極的立場
D Concessions and trade-offs
讓步和權衡
66 Negotiations 4: reaching agreement 140
談判4：達成一致
A Deadlock and mediators
僵局和調解者
B Agreements and contracts
協議和合同
C Checking the deal
核對協議
Answer key 142
答案
Index 161
索引
