了得網文學_全球化背景下的外國語言文學研究叢書：商務英語文體研究

編輯推薦

《商務英語文體研究》旨在運用不同的現代文體學理論和方法以及語言學和文化理論對商務英語文體進行繫統全面的研究。全書運用功能文體學、語用文體學、認知文體學、批評性話語分析、生態批評話語分析等來研究英語商務文本，從語域、語類結構、語篇、語義、詞彙、語法、語用、功能、意識形態等層面上探討英語商務文本的文體特征及其功能。通過閱讀本書，讀者不僅能夠掌握不同的文體學、語言學及文化理論，深刻理解多種英語商務文本的語言特征和文體模式，而且能更有效地把書本上所學的理論和分析方法運用於商務英語寫作、商貿實務、商務翻譯和商務英語教學中。本書由戴桂玉著。

作者簡介

徐真華，江蘇無錫人，語言學博士。現任廣東外語外貿大學教授、博士生導師，*高等學校外語專業教學指導委員會委員兼法語分委員會副主任委員、中國法國文學研究會副會長、中國歐洲學會法國研究分會副會長、廣東省翻譯協會會長、廣州市科學技術協會副主席。曾先後赴摩洛哥王國穆罕默德五世大學、巴黎新索邦大學、加拿大蒙特利爾大學研修當代法國語言文學和高等教育管理。
1990年以來發表《論馬爾羅的藝術形式》《憂郁的詠唱——奈利岡其人其詩》《語言與文化——從詩與歌看法國的俚語俗語》《知識經濟與跨文化能力的培養》等論文60餘篇。主要著述有《理論·模式·方法——外國語高教研究》《中國學生易犯的法文錯誤分析》《企業與傳播》《理性與非理性——20世紀法國文學主流》《新詞與社會互動關繫研究》《法國文學導讀——從中世紀到20世紀》等。
戴桂玉：廣東外語外貿大學英語教授，碩士研究生導師；2000年畢業於上海外國語大學英語學院，獲得文學博士學位。主要從事英美文學教學與研究工作。在《外國文學評論》、《外國文學》、《外國文學研究》等多種學術刊物上發表論文30餘篇，出版的專著和編著有《海明威小說中的婦女及其社會性別角色》、《新編英美文學欣賞教程》、《英美文學選讀應試指南》等。


前言
Preface
Chapter 1  Introduction
  1.1  The Development of Western Stylistics
  1.1.1  Formalistic Stylistics
  1.1.2  Functional Stylistics
  1.1.3  Cognitive Stylistics
  1.1.4  Pragmatic Stylistics
  1.1.5  Discoue Stylistics
  1.1.6  Linguistic Stylistics
  1.1.7  Literary Linguistics
  1.1.8  Social Historical and Social Cultural Stylistics
  1.2  Main Concepts Relating to Modern Stylistics
  1.2.1  Stylistics
  1.2.2  Language
  1.2.3  Aspects of the Speech Events
  1.2.4  Language Varieties and Functio
  1.2.5  Difference between Discoue and Text
  1.2.6  Register
  1.2.7  Genre
  1.2.8 Style
  1.2.9  Functional Style
  1.2.10  The Representative Form of Stylistic Features
Chapter 2  Functional Stylistic Approach to Business English
  2.1  Contextual Analysis of Business English
  2.2  Semantic Analysis of Business English
  2.2.1  Generic Structure
  2.2.2  Cohesion
  2.2.3  A Case Study of the Cohesive Ties in a Business Public
Relation Letter
  2.3  Lexicogrammatical Analysis of Business English
  2.3.1  Thematic Structure
  2.3.2  Mood Structure
  2.3.3  Modality
  2.3.4  Traitivity Structure
Chapter 3  Pragmatic Stylistic Approach to Business English
  3.1  Politeness Principles Applied to Business English
  3.1.1  Leech's Politeness Principle
  3.1.2  Brown and Levion's Face-Saving Theory
  3.1.3  Politeness Principles Revealed in English Business
Correspondence
  3.1.4  Politeness Strategies Applied to English Business
Negotiation
  3.2  Speech Act Theory Applied to Business Correspondence
  3.2.1  Notion of Speech Act Theory
  3.2.2  Performatives
  3.2.3  Locutio, Perlocutio and IIIocutio
  3.2.4  Indirect Speech Acts
  3.2.5  The Relatio between Sentence Types and IIIocutionary Acts
  3.2.6  The Stylistic Colo of Speech Act
  3.2.7  Speech Act and Text
  3.2.8  A Case Study of the Speech Acts Represented in
International Business Correspondence
  3.3  Cooperative Theories Applied to Business English
  3.3.1  Conveational Implicature
  3.3.2  Cooperative Principle
  3.3.3  Application of the Cooperative Principle to Business
 Correspondence
Chapter 4  Cognitive Stylistic Approach to Business English
  4.1  Definition of Conceptual Metaphor
  4.1.1  The Cross-Domain Mapping
  4.1.2  The Experiential Hypothesis
  4.2  Classification of Conceptual Metaphor
  4.2.1  Orientational Metaphor
  4.2.2  Ontological Metaphor
  4.2.3  Structural Metaphor
  4.3  Cultural Influences on Metaphor
  4.4  Study of Metapho in Economic Discoue
  4.4.1  Economists' Views
  4.4.2  Applied Linguists' Views
  4.5  A Case Study of Organism Metaphor in English Business
Discoue
  4.5.1  Economy-as-Peon Metapho
  4.5.2  Economy-as-Animal Metapho
  4.5.3  Economy-as-Plant Metapho
  4.5.4  Summary
Chapter 5  Critical Discoue Analytical Approach to Business English
  5.1  Different Definitio of Critical Discoue Analysis (CDA)
  5.2  Discoue & Ideology
  5.3  Eight Key Principles of CDA
  5.4  Fairclough's Three-Dimeional Model
  5.5  A Case Study of the "Prominent" and "Concealing" Functio of
Conceptual Metaphor in Advertisements
  5.5.1  Metapho in Advertisements
  5.5.2  Conceptual Metapho from the Pepective of CDA
  5.6  A Case Study of the Gender Roles Revealed in the Traitivity
Choice of a Commodity Advertisement
  5.6.1  Gender
  5.6.2  Androgyny
  5.6.3  Traitivity Choice
  5.6.4  Analysis of the Data
Chapter 6  Ecocritical Discoue Analytical Approach to Business
English
  6.1  Deep Ecology
  6.1.1  Two Norms
  6.1.2  Eight Principles
  6.2  Attitude System
  6.2.1  Affect
  6.2.2  Judgment
  6.2.3  Appreciation
  6.3  A Case Study of the Deep Ecological Cociousness Encoded in
English Eco-hotel Profiles
  6.3.1  Description of Linguistic Features in Terms of Traitivity
and Attitude
  6.3.2  Interpretation of the Deep Ecological Cociousness
  6.3.3  Explanation of the Social Contexts
  6.3.4  Summary
References
Appendix

商品搜索

商品分类

【醫學】

【各大出版社】