第 01 章   黨的新聞輿論工作
專題 01   馬克思主義新聞觀 ············································2 
專題 02   傳統媒體轉型發展 ············································7  
專題 03   新聞輿論四力問題 ·········································· 13  
專題 04   提高用網治網水平 ·········································· 16  
專題 05   新聞專業主義批評 ·········································· 21  
專題 06   關於講好中國故事 ·········································· 24  
專題 07   《中國共產黨宣傳工作條例》 ······························ 26
第 02 章  新聞業的轉型發展
專題 01   智能媒體與 AI 合成主播 ·································· 30  
專題 02   人工智能與機器人新聞 ···································· 34  
專題 03   縣處級融媒體中心建設 ···································· 39  
專題 04   數據新聞與精確新聞學 ···································· 42  
專題 05   “中央廚房”模式的探討 ··································· 46  
專題 06   信息過載與個性化推薦 ···································· 50  
專題 07   眾籌新聞與新聞業變革 ···································· 55
第 03 章   新媒體與網絡輿論
專題 01   新媒體與輿論生態 ·········································· 59  
專題 02   “兩個輿論場”反思 ········································· 61  
專題 03   輿論監督的新特點 ·········································· 65
專題 04   後真相時代的輿論 ·········································· 71  
專題 05   網絡輿論秩序難題 ·········································· 76
第 04 章   新聞傳播中法律規範
專題 01   涉法新聞的傳播規範 ······································· 84  
專題 02   新聞敲詐與新聞尋租 ······································· 87  
專題 03   新聞報道與倫理道德 ······································· 90  
專題 04   網絡治理的相關法規 ······································· 93
第 05 章   數字技術與數字人文
專題 01   網絡技術的倫理觀 ·········································100  
專題 02   信息繭房問題思考 ·········································104  
專題 03   數字時代的隱私權 ·········································106  
專題 04   人工智能的倫理觀 ·········································108
第 06 章   全球化與跨文化溝通
專題 01   全球化及逆全球化 ·········································113  
專題 02   全球化與國際關繫 ·········································116  
專題 03   跨文化傳播與溝通 ·········································119  
專題 04   “一帶一路”倡議 ···········································122  
專題 05   貿易摩擦中的輿論 ·········································125

略......

案例 22.  視頻應用 Zao 的創新、問題與爭議 ····················279  
案例 23.  《新聞聯播》入駐抖音、快手平臺 ······················280  
案例 24.  蔡徐坤 PK 周傑倫：粉絲的話語權爭奪 ················281  
案例 25.  巴黎聖母院大火與大眾情感消費 ························282  
案例 26.  女孩模仿抖音視頻燒傷離世 ······························283  
案例 27.  官員視察水災“被撐傘”的想像與闡釋 ···············284  
案例 28.  “豪車女司機”事件與教科書式通報 ···················285  
案例 29.  專題片《我們走在大路上》熱映 ························286  
案例 30.   《我和我的祖國》等國慶獻禮影片 ·····················286
後  記   ....................289

後 記

此書歷經數月奮戰，終於在編輯老師的親切關懷和反復催稿下完稿。感謝親愛的讀者和出版社編輯老師的敦促和支持，我纔有可能又一次完成這項艱巨的任務。

迄今，此書已經連續出版7部，在收獲認可和喜悅的同時也感到與日俱增的壓力。所幸的是，每年因為承擔本科生主干課程《傳播學》和研究生課程《新媒體研究》等的教學，對學界和業界的成果、案例的觀察和積累並沒有停止過。這讓我有一些底氣每年堅持完成工作量並不小的更新。

感謝華東政法大學及傳播學院的領導、同事和同學們長期以來對我的關心、支持和幫助，感謝人民日報出版社的趙軍副社長及張煒煜、賈若瑩、阮全勇等編輯老師的鼎力相助，感謝華東政法大學新媒體數據研究院副院長劉展博士、秦朝森博士在此書初稿完成後提出的寶貴意見和建議，劉展老師不僅在書稿完成後提供了寶貴的修改意見，還在日常工作中分擔了我大量的日常行政工作！

此書出版獲得了學校“2018年一流本科建設計劃” 第二課堂項目“媒介熱點事件（繫列）學術沙龍”的大力支持，借學術沙龍的機會，我們纔有機會就年度備受關注的媒介熱點事件、學術熱點話題展開深入的探討，在此一並表示感謝！

此書收尾之際，迎來了我的批研究生——這帶給我前所未有的喜悅，也讓我感到前所未有的壓力，這敦促我必須以更加努力的姿態去更新自己的知識。

我們都是新聞傳播學知識海洋中的追夢人，願與各位讀者一起努力，用在路上的執著、建設者的情懷、奮鬥者的擔當去做一些既有意思又有意義的事情。

限於筆者精力及知識面的局限性，書中存在的

孫祥飛

2019年國慶節前夕於華東政法大學明實樓