In their 2007 bestseller, Wikinomics,
Don Tapscott and Anthony Williams showed theworld how mass
collaboration was changing the way businesses communicate, create
value,and compete in the new global marketplace. Now, in the wake
of the financial crisis, theprinciples of wikinomics have become
more powerful than ever.
Tapscott and Williams show that in more
than a dozen fields--from finance to healthcare, science to
education, the media to the environment--we have reached a historic
turningpoint: cling to the old industrial-era paradigms or use
collaborative innovation to revolu-tionize how we work, live,
learn, create, govern, and care for one another. Their
originalresearch provides vivid new examples of organizations that
are successfully embracing theprinciples of wikinomics to change
the world.