Translated into more than twenty languages and named one of
the best business books of the year by reviewers around the world,
Wikinomics has become essential reading for business people
everywhere. It explains how mass collaboration is happening not
just at Web sites like Wikipedia and YouTube, but at traditional
companies that have embraced technology to breathe new life into
their enterprises.
This national bestseller reveals the nuances that drive
wikinomics, and share fascinating stories of how masses of people
(both paid and volunteer) are now creating TV news stories,
sequencing the human gnome, remixing their favorite music,
designing software, finding cures for diseases, editing school
texts, inventing new cosmetics, and even building
motorcycles.