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  • 國際商貿英語實務
    該商品所屬分類:經濟 -> 國際經濟
    【市場價】
    387-560
    【優惠價】
    242-350
    【作者】 王可,鄒勇,干荔雯 
    【所屬類別】 圖書  經濟  國際經濟 
    【出版社】西南財經大學出版社 
    【ISBN】9787550429796
    【折扣說明】一次購物滿999元台幣免運費+贈品
    一次購物滿2000元台幣95折+免運費+贈品
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    【本期贈品】①優質無紡布環保袋,做工棒!②品牌簽字筆 ③品牌手帕紙巾
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    內容介紹



    開本:大16開
    紙張:膠版紙
    包裝:平裝-膠訂

    是否套裝:否
    國際標準書號ISBN:9787550429796
    作者:王可,鄒勇,干荔雯

    出版社:西南財經大學出版社
    出版時間:2017年08月 

        
        
    "

    內容簡介
    《國際商貿英語實務(第7版)/國際經濟與貿易繫列教材》是一本綜合性的國際商貿英語教材,包括國際貿易、國際支付、商務洽談和函電、國際金融和世界經濟以及各種單證、保險等內容。
    《國際商貿英語實務(第7版)/國際經濟與貿易繫列教材》的課文大多選自有關國際經濟貿易的英文原版書籍,部分選自英美報刊,部分注解摘自國內資料。所選材料力求新鮮、有代表性,並能反映當代國際經濟貿易的一些重大變化。
    目錄
    Chapter 1 Basics of International Trade
    1.1 Brief Introduction to International Trade
    1.2 Measurement of International Trade
    1.3 Trade Protectionism

    Chapter 2 Business Negotiation and Conclusion of Contract
    2.1 Forms and Contents of Business Negotiation
    2.2 General Procedures of Business Negotiation
    2.3 Conclusion of Contract
    2.4 Legal Requirement for a Contract

    Chapter 3 International Trade Terms s
    3.1 Three Sets of Rules
    3.2 Basics oflncoterms 2010Chapter 1 Basics of International Trade
    1.1 Brief Introduction to International Trade
    1.2 Measurement of International Trade
    1.3 Trade Protectionism

    Chapter 2 Business Negotiation and Conclusion of Contract
    2.1 Forms and Contents of Business Negotiation
    2.2 General Procedures of Business Negotiation
    2.3 Conclusion of Contract
    2.4 Legal Requirement for a Contract

    Chapter 3 International Trade Terms s
    3.1 Three Sets of Rules
    3.2 Basics oflncoterms 2010
    3.3 Application Issues

    Chapter4 Bill of Exchange
    4.1 Definition and Essentials
    4.2 Parties and Acts

    Chapter 5 Remittance
    5.1 Introduction of Remittance
    5.2 Basic Parties to Remittance
    5.3 Types of Remittance
    5.4 Summary

    Chapter 6 Collection
    6.1 Introduction
    6.2 Types of Collection and Procedures
    6.3 Characteristics, Risks and Bank's Liabilities
    6.4 Finance under Documentary Collection

    Chapter 7 Letter of Credit
    7.1 Introduction
    7.2 Types of L/C and Procedure

    Chapter 8 Bond
    8.1 Introduction
    8.2 Types of Bonds and Procedures

    Chapter 9 Transport Documents
    9.1 Bill of Lading
    9.2 Other Transport Documents

    Chapter 10 Cargo Transportation Insurance
    10.1 Perils and Losses
    10.2 Marine Insurance Clauses
    10.3 London Insurance Institute Cargo Clauses
    10.4 Contents of the Insurance Document
    10.5 Insurance Claim
    10.6 Marine Insurance Business in China and Insurance Clause in the Contract
    10.7 Types of Insurance Document

    Chapter 11 E-commerce and EDI
    11.1 Basics of E-commerce
    11.2 Traditional Commerce VS E-commerce
    11.3 Electronic Data Interchange (EDI)
    11.4 Benefits and Disciplines of E-commerce and EDI

    Chapter 12 Commodity Inspection and Customs Formalities
    12.1 Introduction
    12.2 Where and When Inspection Undergoes
    12.3 Commodity Inspection Certificate
    12.4 Customs Formalities for Exports and Imports
    12.5 Customs Duties

    Chapter 13 Modes of International Trade
    13.1 Distribution and Agency
    13.2 Consignment, Fairs and Sales, Auction
    13.3 Tender
    13.4 Counter Trade

    Chapter 14 Business Etiquette
    14.1 Greeting Etiquette
    14.2 Dining Etiquette
    14.3 Receiving Visitors
    14.4 Business Travel

    Chapter 15 Business Letters
    15.1 Introduction of Business Letters
    15.2 Three Basic letter Formats
    15.3 Elements of a Letter
    15.4 Planning Business Letters
    15.5 Types of Business Letters

    附錄一 全國外經貿行業外銷員統考外貿英語試題一及參考答案
    附錄二 全國外經貿行業外銷員統考外貿英語試題二及參考答案
    附錄三 Glossary of Intemational Trade Terms with English-Chinese Interpretations
    Acknowledgements
    Bibliography
    在線試讀
    《國際商貿英語實務(第7版)/國際經濟與貿易繫列教材》:
    Visible trade and invisible trade
    In terms of the form of the goods traded, international trade can be classified as visible trade and invisible trade.
    Visible trade, also called tangible trade, refers to the import and export of goods that are physically visible. Cars, garments, furniture, all kinds of equipment and things alike are all visible goods. Different from the visible trade, invisible trade involves the import and export of the items that are not physically visible. The transfer of the patent and technology, tourism, the financial and insurance services, international transportation, and the labor services offered across borders of countries are the major forms of intangible trade.
    Although there is an apparently escalating trend of the fast growth in invisible trade with the fast advancement in communication and technology, visible trade is still the most important form of international trade. For this reason, visible trade is the focus of the text book. The procedures as well as regulations and rules related to visible trade will be discussed in elaborate details.
    Direct and indirect trade Considering the number ofparties involved in the international trade, there are direct trade and indirect trade.
    Direct trade only involves two parties, the manufacturing country and the consuming country serving as the exporter and importer separately. The goods or services are transferred directly between them. No third party is involved as the intermediary.《國際商貿英語實務(第7版)/國際經濟與貿易繫列教材》:
    Visible trade and invisible trade
    In terms of the form of the goods traded, international trade can be classified as visible trade and invisible trade.
    Visible trade, also called tangible trade, refers to the import and export of goods that are physically visible. Cars, garments, furniture, all kinds of equipment and things alike are all visible goods. Different from the visible trade, invisible trade involves the import and export of the items that are not physically visible. The transfer of the patent and technology, tourism, the financial and insurance services, international transportation, and the labor services offered across borders of countries are the major forms of intangible trade.
    Although there is an apparently escalating trend of the fast growth in invisible trade with the fast advancement in communication and technology, visible trade is still the most important form of international trade. For this reason, visible trade is the focus of the text book. The procedures as well as regulations and rules related to visible trade will be discussed in elaborate details.
    Direct and indirect trade Considering the number ofparties involved in the international trade, there are direct trade and indirect trade.
    Direct trade only involves two parties, the manufacturing country and the consuming country serving as the exporter and importer separately. The goods or services are transferred directly between them. No third party is involved as the intermediary.
    Indirect trade occurs when the goods are transferred from the manufacturing country to the consuming country through an intermediate country. In this kind of trade, the manufacturing country is the indirect exporter while the consuming country is the indirect importer, no direct trade relations existing between them. As for the intermediate country which establishes direct business relations with the manufacturing country and consuming country separately, it is transit trade or re-export trade. Owing to the geographical, historical, political and economic reasons, some countries and regions possess the advantageous conditions of being cargo distributing center, for example, Hong Kong, Rotterdam and Singapore are the famous entrepots dealing with a great deal of transit trade. Through transit trade, these countries and regions can get generous benefits in forms of tax, storage, and arrangements for transportations such as loading and unloading, etc.
    The international trade also falls with the scope of commodity exchange. In this sense, it is not fundamentally different from the domestic trade. Nevertheless, as it is conducted among the countries and regions that are quite different in many areas, it involves more difficulties and risks. The specific differences between international trade and domestic trade mainly exist in the following areas:
    Differences in conditions of trade.
    While doing international trade, the conflicts and misunderstanding arising from the differences in languages, customs, beliefs and religions are easy to cause the failure of business. Meanwhile, it is harder to collect information about the current market situation internationally, to know about the credit status of the potential business partner, and to get acquainted with the laws, regulations and policies governing foreign trade in other countries. Nevertheless, the adequate information in the above mentioned areas is the basic condition for doing international trade smoothly and successfully. While doing domestic trade, the trading partners face no such difficulties.
    ……
    "
     
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