《電子商務——商務、技術、社會（第13版）》是一本從商業原理、網絡技術及社會環境三大主題相結合的角度論述電子商務的優秀教材。全書內容豐富，結構清晰，共分四個部分：電子商務導論；電子商務的技術基礎；商業概念和社會問題；電子商務應用實務。

主要作者簡介?
肯尼思·勞東（Kenneth C. Laudon） 美國紐約大學斯特恩商學院信息繫統教授，獲得斯坦福大學學士學位和哥倫比亞大學博士學位。主要講授的課程有：數字化企業的管理、信息技術與企業戰略、職業責任以及電子商務與數字化市場等。?出版有關電子商務、信息繫統、組織、社會等領域的著作12部，發表相關論文40多篇。目前致力於大規模信息繫統和多媒體技術的規劃與管理的研究。?美國國會認定的領域專家，曾任美國國會技術認證委員會、總統辦公室以及數個國會執行委員會的研究員和顧問。多家咨詢公司的內部培訓師和眾多《財富》500強企業的信息繫統規劃與戰略顧問。?

E-commerce. Business. Technology. Society. 13E provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy.

Just as important, we have tried to create a book that is thought-provoking andcurrent. We use the most recent data available, and focus on companies that you are likely to encounter on a daily basis in your everyday life, such as Facebook, Google, Twitter, Amazon, YouTube, Pinterest, eBay, Uber, WhatsApp, Snapchat, and many more that you will recognize, as well as some exciting startups that may be new to you. We also have up-to-date coverage of the key topics in e-commerce today, from privacy and piracy, to government surveillance, cyberwar, social, local, and mobile marketing, Internet sales taxes, intellectual property, and more. You will find here the most up-to-date and comprehensive overview of e-commerce today.

The e-commerce concepts you learn in this book will make you valuable top otential employers. The e-commerce job market is expanding rapidly. Many employers expect new employees to understand the basics of e-commerce, social and mobile marketing, and how to develop an e-commerce presence. Every industry today is touched in at least some way by e-commerce. The information and knowledge you find in this book will be valuable throughout your career, and after reading this book,we expect that you will be able to participate in, and even lead, management discussions of e-commerce for your firm.