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開本:16開 紙張:膠版紙 包裝:平裝 是否套裝:否 國際標準書號ISBN:9787566302717 叢書名:當代人文學學術文庫 作者:馬琳著 出版社:對外經貿大學出版社 出版時間:2012年02月 
"目錄 LIST OF TABLES LIST OF ADVERTISEMENTS CHAPTER I INTRODUCTION Postmodern Advertising and the Globalization Condition Trajectory of the Book Definitions CHAPTER II POSTMODERNISM, REPRESENTATION, CONSUMPTION,AND ADVERTISING Postmodernism and the Modern-PostmodernProblematic Postmodern Culture, Representation, and Aesthetics Jean Francois Lyotard Jean Baudrillard Frederick JamesonLIST OF TABLES
LIST OF ADVERTISEMENTS
CHAPTER I
INTRODUCTION
Postmodern Advertising and the Globalization Condition
Trajectory of the Book
Definitions
CHAPTER II
POSTMODERNISM, REPRESENTATION, CONSUMPTION,AND ADVERTISING
Postmodernism and the Modern-Postmodern Problematic
Postmodern Culture, Representation, and Aesthetics
Jean Francois Lyotard
Jean Baudrillard
Frederick Jameson
Scott Lash
Postmodern aesthetics
Postmodernism and Consumer Culture
Hvperreality
Fragmentation
Reversal of production and consumption
Aesthetiaization of everyday life
Postmodernism and Advertising
CHAPTER III
POSTMODERN ADVERTISING AND ITS RECEPTION
CHAPTER IV
GLOBALIZATION, CULTURE, AND POSTMODERNISM CHAPTER V GLOBALIZATION AND ADVERTISING
CHAPTER VI
INTERNATIONAL CONSUMERS IN THEPOSTMODERN-GLOBALIZATION CONDITION"
CHAPTER VII
METHOD
CHAPTER VIII
RECEPTION OF POSTMODERN ADVERTISEMENTS BY INTERNATIONAL CONSUMERS
CHAPTER IX
CONCLUSIONS
BIBLIOGRAPHY
APPENDIX A
APPENDIX B
APPENDIX C
INDEX
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