If Apple is Silicon Valley's answer to Willy Wonka's ChocolateFactory, then author Adam Lashinsky provides readers with a goldenticket to step inside. In this primer on leadership and innovation,the author will introduce readers to concepts like the "DRI"(Apple's practice of assigning a Directly Responsible Individual toevery task) and the Top 100 (an annual ritual in which 100up-and-coming executives are tapped a la Skull Bones for asecret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive newinformation about how Apple innovates, deals with its suppliers andis handling the transition into the Post Jobs Era. Lashinsky, aSenior Editor at Large for Fortune, knows the subject cold: In a2008 cover story for the magazine entitled The Genius Behind Steve:Could Operations Whiz Tim Cook Run The Company Someday he predictedthat Tim Cook, then an unknown, would eventually succeed Steve Jobsas CEO.
INSIDE APPLE reveals the secret systems, tactics and
leadership strategies that allowed Steve Jobs and his company to
churn out hit after hit and inspire a cult-like following for its
products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate
Factory, then author Adam Lashinsky provides readers with a golden
ticket to step inside. In this primer on leadership and innovation,
the author will introduce readers to concepts like the "DRI"
(Apple's practice of assigning a Directly Responsible Individual to
every task) and the Top 100 (an annual ritual in which 100
up-and-coming executives are tapped a la Skull & Bones for a
secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new
information about how Apple innovates, deals with its suppliers and
is handling the transition into the Post Jobs Era. Lashinsky, a
Senior Editor at Large for Fortune, knows the subject cold: In a
2008 cover story for the magazine entitled The Genius Behind Steve:
Could Operations Whiz Tim Cook Run The Company Someday he predicted
that Tim Cook, then an unknown, would eventually succeed Steve Jobs
as CEO.
While Inside Apple is ostensibly a deep dive into one, unique
company (and its ecosystem of suppliers, investors, employees and
competitors), the lessons about Jobs, leadership, product design
and marketing are universal. They should appeal to anyone hoping to
bring some of that Apple magic to their own company, career, or
creative endeavor.
