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產品名稱:大數據與市場營銷 ISBN編號:9787509670989 書名:大數據與市場營銷 大數據與市場營銷 作者:無 代碼:68 編者:宋利利,劉貴容,陳偉,魏晨紅 開本:16開 是否是套裝:否 出版社名稱:經濟管理出版社 出版時間:2020-08
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大數據與市場營銷 </p> <div style="width: 740.0px;margin: 0 auto;padding: 40.0px 0 20.0px 0;color: #666666;" align="left"> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">作 者:</span><span style="margin-left: 20.0px;">宋利利,劉貴容,陳偉 編</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">定 價:</span><span style="margin-left: 20.0px;">68</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">出 版 社:</span><span style="margin-left: 20.0px;">經濟管理出版社</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">出版日期:</span><span style="margin-left: 20.0px;">2020年08月01日</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 5.0px 0;"> <span style="margin-left: 20.0px;">裝 幀:</span><span style="margin-left: 20.0px;">平裝</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">ISBN:</span><span style="margin-left: 20.0px;">9787509670989</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> </div> </div> <img class="desc_anchor" id="desc-module-3" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div align="center" style="width: 790.0px;margin: 0 auto;font-size:18px;font-old: 29.5px;"> <img alt="目錄" src="http://img.alicdn.com/imgextra/i1/101450072/TB2dGIjcNRDOuFjSZFzXXcIipXa-101450072.png" style="padding: 30.0px 0 0 0;width: 790.0px;"> <div align="left" style="width: 650.0px;margin: auto;text-align: left;"> <span style="margin-right: 18.0px;">●</span>篇 大數據時代<br>章 大數據時代背景<br>引導 案例京東與大數據<br>節 大數據的誕生與發展<br>一、大數據的誕生<br>二、大數據的發展歷程<br>第二節 大數據產業發展概況及趨勢<br>一、全球大數據產業發展規模<br>二、我國大數據產業發展情況<br>三、大數據產業發展趨勢<br>課後練習題<br>第二章 大數據理論概述<br>引導案例 網易雲音樂:大數據更懂你的心<br>節 大數據基本概念<br>一、大數據的概念與特點<br>二、大數據的主要來源<br>三、大數據的支撐技術<br>第二節 大數據處理流程<br>一、定義挖掘目標<br>二、大數據采集<br>三、大數據清洗與整理<br>四、大數據探索<br>五、大數據結果應用<br>第三節 大數據的商業價值<br>一、個性化精準營銷<br>二、市場趨勢預測<br>三、客戶關繫管理<br>四、數據存儲空間出租<br>第四節 大數據價值鏈<br>一、基於數據本身的公司<br>二、基於技能的公司<br>三、基於創新思維的公司<br>四、三者具備的公司<br>五、數據中間商<br>第五節 大數據與雲計算、物聯網<br>一、雲計算<br>二、物聯網<br>三、大數據與雲計算、物聯網的關繫<br>課後練習題<br>第三章 大數據帶來的變革<br>引導案例小米手環的秘密<br>節 大數據帶來的思維變革<br>一、整體性思維<br>二、混雜性思維<br>三、相關性思維<br>第二節 大數據帶來的商業變革<br>一、數據化,一切皆可量化<br>二、價值——取之不盡、用之不竭的數據創新<br>第三節 大數據帶來的管理變革<br>一、大數據人纔管理的變革<br>二、大數據決策管理的變革<br>三、大數據安全管理的變革<br>課後練習題<br><br>第二篇 市場營銷<br>第四章 市場營銷概述<br>引導案例星巴克,打出文化牌<br>節 市場營銷的基本概念<br>一、市場的概念<br>二、市場營銷的概念<br>三、市場營銷觀念演變<br>第二節 市場營銷環境<br>……<br>第三篇 大數據與市場營銷<br>參考文獻<br> </div> </div> <img class="desc_anchor" id="desc-module-4" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div class="detailpage-content" style="background: #a4a4a4;color: #fefeff;padding: 20.0px 0;width: 790.0px;margin: 0 auto;font-family: 微軟雅黑;font-size:18px;font-old: 29.5px;" align="center"> <img style="width: 790.0px;" src="http://img.alicdn.com/imgextra/i4/101450072/TB2uhKJhB0kpuFjSsppXXcGTXXa-101450072.png" alt="內容虛線"> <p style="font-size:18px;font-old: 40.0px;font-weight: bold;padding: 0.0px;margin: 0.0px;">內容簡介</p> <img style="width: 790.0px;" src="http://img.alicdn.com/imgextra/i2/101450072/TB2LvCmhxXkpuFjy0FiXXbUfFXa-101450072.png" alt=> <p style="text-indent: 2.0em;line-height: 44.17px;width: 715.0px;margin: 0 auto;text-align: left;"> 《大數據與市場營銷》首先簡要概括大數據的時代背景,然後詳細展述市場營銷的核心理論基礎,很後重點呈現大數據對市場營銷的具體影響,由此探討如何借助大數據進行市場營銷的創新應用。<br>該書每章給出了重難點知識目標,結合詳盡的理論知識和實踐應用,配合二維碼擴展教材內容,形成創新型的立體教材,是市場營銷、大數據管理與應用、應用統計學、戰略決策等愛好者和學習者的理想用書。<br> </p> </div> <img class="desc_anchor" id="desc-module-5" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> '; "![](http://img.alicdn.com/imgextra/i3/2455124912/O1CN017Ky9Ho1m9k8QVwSQk_!!0-item_pic.jpg)
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