產品名稱:現代VI設計 ISBN編號:9787531438380 書名:現代VI設計 現代VI設計 作者:張世卓編著 代碼:0 開本:16開 是否是套裝:否 出版社名稱:遼寧美術出版社
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現代VI設計 </p> <div style="width: 740.0px;margin: 0 auto;padding: 40.0px 0 20.0px 0;color: #666666;" align="left"> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">作 者:</span><span style="margin-left: 20.0px;">張世卓編著 著作</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">定 價:</span><span style="margin-left: 20.0px;">50</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">出 版 社:</span><span style="margin-left: 20.0px;">遼寧美術出版社</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">出版日期:</span><span style="margin-left: 20.0px;">2009年03月01日</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 5.0px 0;"> <span style="margin-left: 20.0px;">裝 幀:</span><span style="margin-left: 20.0px;">平裝</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">ISBN:</span><span style="margin-left: 20.0px;">9787531438380</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> </div> </div> <img class="desc_anchor" id="desc-module-3" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div align="center" style="width: 790.0px;margin: 0 auto;font-size:18px;font-old: 29.5px;"> <img alt="目錄" src="http://img.alicdn.com/imgextra/i1/101450072/TB2dGIjcNRDOuFjSZFzXXcIipXa-101450072.png" style="padding: 30.0px 0 0 0;width: 790.0px;"> <div align="left" style="width: 650.0px;margin: auto;text-align: left;"> <span style="margin-right: 18.0px;">●</span>前言<br><span style="margin-right: 18.0px;">●</span>章 CI概述<br><span style="margin-right: 18.0px;">●</span> 節 什麼是CI<br><span style="margin-right: 18.0px;">●</span> 第二節 CI的產生與沿革<br><span style="margin-right: 18.0px;">●</span> 第三節 CI的構成<br><span style="margin-right: 18.0px;">●</span>第二章 什麼是VI<br><span style="margin-right: 18.0px;">●</span> 節 什麼是VI<br><span style="margin-right: 18.0px;">●</span> 第二節 VI的構成<br><span style="margin-right: 18.0px;">●</span>第三章 VI設計的定位與程序<br><span style="margin-right: 18.0px;">●</span> 節 VI設計的定位<br><span style="margin-right: 18.0px;">●</span> 第二節 VI設計的程序<br><span style="margin-right: 18.0px;">●</span>第四章 VI設計的基本設計繫統<br><span style="margin-right: 18.0px;">●</span> 節 企業標志的設計<br><span style="margin-right: 18.0px;">●</span> 第二節 標準字體設計<br><span style="margin-right: 18.0px;">●</span> 第三節 標準色彩設定<br><span style="margin-right: 18.0px;">●</span> 第四節 其他基本要素設計<br><span style="margin-right: 18.0px;">●</span>第五章 VI設計的應用設計繫統<br><span style="margin-right: 18.0px;">●</span> 節 辦公事務用品<br><span style="margin-right: 18.0px;">●</span> 第二節 包裝類<br><span style="margin-right: 18.0px;">●</span> 第三節 廣告招牌類...... </div> </div> <img class="desc_anchor" id="desc-module-4" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div class="detailpage-content" style="background: #a4a4a4;color: #fefeff;padding: 20.0px 0;width: 790.0px;margin: 0 auto;font-family: 微軟雅黑;font-size:18px;font-old: 29.5px;" align="center"> <img style="width: 790.0px;" src="http://img.alicdn.com/imgextra/i4/101450072/TB2uhKJhB0kpuFjSsppXXcGTXXa-101450072.png" alt="內容虛線"> <p style="font-size:18px;font-old: 40.0px;font-weight: bold;padding: 0.0px;margin: 0.0px;">內容簡介</p> <img style="width: 790.0px;" src="http://img.alicdn.com/imgextra/i2/101450072/TB2LvCmhxXkpuFjy0FiXXbUfFXa-101450072.png" alt=> <p style="text-indent: 2.0em;line-height: 44.17px;width: 715.0px;margin: 0 auto;text-align: left;"> CI(企業形像)設計是現代企業經營戰略的重要手段。近年來,隨著改革開放的強勁步伐與持續增長的經濟態勢,中國商品經濟的發展成果豐碩。中國經濟的穩定成長,是社會發展進步與經營體制轉型的重要關鍵,也讓世界各國的眼光聚焦於此。在靠前,由於人們的消費水平的提高,那種“物美坐廉”的消費觀念已經漸漸淡化,乞求購買品牌的消費心理已經在大家的心目中建立起來。企業如何在激烈的市場競爭中完善形像,把握命運,以求生存和發展,自然就成為重要的課題,CI戰略由此應運而生了。<br> 本書對CIS進行較全面的介紹,目的使學生知道今天從事企業管理和藝術設計的人員必須熟悉機構形像設計方面的繫統知識,了解它在傳播設計中的特點,掌握它的視覺傳達規律,善於在任何復雜的條件下,正確運用機構形像設計這個戰略性武器。 </p> </div> <img class="desc_anchor" id="desc-module-5" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> '; "
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