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現代企業管理(第2版)/於衛東/普通高等教育十一五國家級規劃 </p> <div style="width: 740.0px;margin: 0 auto;padding: 40.0px 0 20.0px 0;color: #666666;" align="left"> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">作  者:</span><span style="margin-left: 20.0px;">於衛東著</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">定  價:</span><span style="margin-left: 20.0px;">35</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">出&ensp;版&ensp;社:</span><span style="margin-left: 20.0px;">機械工業出版社</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">出版日期:</span><span style="margin-left: 20.0px;">2013年07月01日</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">頁  數:</span><span style="margin-left: 20.0px;">292</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 5.0px 0;"> <span style="margin-left: 20.0px;">裝  幀:</span><span style="margin-left: 20.0px;">平裝</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">ISBN:</span><span style="margin-left: 20.0px;">9787111308263</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> </div> </div> <img class="desc_anchor" id="desc-module-3" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div align="center" style="width: 790.0px;margin: 0 auto;font-size:18px;font-old: 29.5px;"> <img alt="目錄" src="http://img.alicdn.com/imgextra/i1/101450072/TB2dGIjcNRDOuFjSZFzXXcIipXa-101450072.png" style="padding: 30.0px 0 0 0;width: 790.0px;"> <div align="left" style="width: 650.0px;margin: auto;text-align: left;"> <span style="margin-right: 18.0px;">●</span>章企業管理總論<br><span style="margin-right: 18.0px;">●</span>1.1 企業與現代企業制度<br><span style="margin-right: 18.0px;">●</span>1.2 管理的含義與職能<br><span style="margin-right: 18.0px;">●</span>1.3 管理者<br><span style="margin-right: 18.0px;">●</span>1.4 管理理論的發展史<br><span style="margin-right: 18.0px;">●</span>1.5 企業管理組織<br><span style="margin-right: 18.0px;">●</span><br><span style="margin-right: 18.0px;">●</span>第2章經營決策與經營計劃<br><span style="margin-right: 18.0px;">●</span>2.1 經營決策概述<br><span style="margin-right: 18.0px;">●</span>2.2 經營決策方法<br><span style="margin-right: 18.0px;">●</span>2.3 經營計劃<br><span style="margin-right: 18.0px;">●</span>2.4 目標管理<br><span style="margin-right: 18.0px;">●</span><br><span style="margin-right: 18.0px;">●</span>第3章企業文化管理<br><span style="margin-right: 18.0px;">●</span>3.1 企業文化的內容與功能<br><span style="margin-right: 18.0px;">●</span>3.2 企業文化建設<br><span style="margin-right: 18.0px;">●</span>3.3 班組文化建設<br><span style="margin-right: 18.0px;">●</span><br><span style="margin-right: 18.0px;">●</span>第4章市場營銷管理<br><span style="margin-right: 18.0px;">●</span>4.1 市場營銷工作的性質和內容...... </div> </div> <img class="desc_anchor" id="desc-module-4" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div class="detailpage-content" style="background: #a4a4a4;color: #fefeff;padding: 20.0px 0;width: 790.0px;margin: 0 auto;font-family: 微軟雅黑;font-size:18px;font-old: 29.5px;" align="center"> <img style="width: 790.0px;" src="http://img.alicdn.com/imgextra/i4/101450072/TB2uhKJhB0kpuFjSsppXXcGTXXa-101450072.png" alt="內容虛線"> <p style="font-size:18px;font-old: 40.0px;font-weight: bold;padding: 0.0px;margin: 0.0px;">內容簡介</p> <img style="width: 790.0px;" src="http://img.alicdn.com/imgextra/i2/101450072/TB2LvCmhxXkpuFjy0FiXXbUfFXa-101450072.png" alt=> <p style="text-indent: 2.0em;line-height: 44.17px;width: 715.0px;margin: 0 auto;text-align: left;"> 《現代企業管理（第2版）》是普通高等教育“十一五”重量規劃教材，緊扣高等職業教育的特點，根據高職高專學生到工作崗位所需的管理技能來選擇教學內容。全書共設11章，主要介紹了企業管理總論、經營決策與經營計劃、企業文化管理、市場營銷管理、生產管理、質量管理、設備管理、企業物流管理、財務管理、人力資源管理和班組管理。每章均設置了學習目標、本章小結、復習思考題、案例分析及典型案例，努力探索一種“講、讀、研、練”一體化的新型教材模式，以盡可能滿足高職高專教師精講、學生多練、“能力本位”的新型教學方式的需要。<br>於衛東編的《現代企業管理（第2版）》主要為滿足非管理類專業企業管理課程的教學需要而編寫，亦可供有關科研、工程技術人員參考 </p> </div> <img class="desc_anchor" id="desc-module-5" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> ';

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