●Unit 1 Company Structure
●Unit 2 Company Benefits
●Unit 3 Recruitment,Training and Workplace
●Unit 4 Product!nnovation
●Unit 5 Customer Service
●Unit 6 Art of Selling
●Unit 7 Branding
●Unit 8 Advertising
●Unit 9 Business Strategy
●Unit 10 International Trade and Networks
●Unit 11 Money and Finance
●Unit 12 Stocks and Bonds
●Unit 13 Business Law
●Unit 14 Accounting。
●Unit 15 1nsurance
●Unit 16 Basic Economics
●Unit 17 Business Environment
●Unit 18 Ethnic Economics
內容簡介
本書針對二類本科專科與獨立本科專科的學生編寫,把“商務”這個抽像的概念細分為4大主題:公司運營與結構、市場營銷與靠前貿易、金融財政與保險、經濟學知識。做到了主題明確,全面涉及。
本書主要著重於英語專業學生的專業詞彙匱乏的問題,圍繞語言技巧展開,輔以與BEC,雅思,劍橋金融英語考試考題類似的練習題,具有很強的實際性。
There are three major patterns of brand architecture: corporate dominant, product-dominantand hybrid or mixed structures. Corporate-dominant architecture tended to be mostcommon among firms with a relatively limited range of produc......
"