●Unit 1 What Is Electronic Commerce
●Unit 2 How E-Commerce Works
●Unit 3 Infrastructure for Electronic Commerce
●Unit 4 From Traditional to Internet-Based EDI
●Unit 5 How to Create an E-Commerce Web Site
●Unit 6 E-Marketing
●Unit 7 E-Business Models
●Unit 8 The Story of Amazon com
●Unit 9 Enterprise E-Business Success
●Unit I0 E-Business on Demand:A Developer's Roadmap
●Unit II E-Business Globalization
●Unit 12 Online Payments
●Unit 13 RFID Technology and Its Applications
●Unit 14 Supply Chain Management
●Unit 15 Enterprise Resource Planning
●Unit 16 Stop Losing Customers on the Web
●Unit 17 Public-Key Cryptography
●Unit 18 Introduction to Secure Socket Layer
●Unit 19 Secure Electronic Transaction
●Unit 20 Legal Issues of E-Commerce......
內容簡介
本書旨在提高電子商務專業人士的專業英語水平，由淺入深地精選了二十四篇英文原版專業文章，基本涵蓋了電子商務專業的主要知識點。包括電子商務的基本概念、電子營銷、企業電子商務、電子支付、電子商務安全、電子商務立法、移動電子商務等主要知識點。這些文章，難易適中、專業性強，每篇課文都配有注釋、詞語解釋、關鍵專業術語以及問答習題，以幫助讀者理解課文，拓展專業知識視野，提高專業英語水平。
本書既可以作為高等院校電子商務專業的英語教材，也可以作為電子商務培訓教材以及專業人士的專業英語自學讀物。
