●Chapter 1 Overview of E-Commerce
●Unit 1
● l.l Passage A What is Electronic Commerce?
● 1.2 Notesto Passage A
● 1.3 Activities
● 1.4 Passage B The Evolution of Electronic Commerce
● 1.5 Notes to Passage B
● 1.6 Activities
● 1.7 Basic E-commerce English Writing
● 1.8 Related Reading The Basic Technology of E-Commerce--The Internet
● 1.9 Work Online
●Unit 2
● 2.1 Passage A The So Effect Caused by Electronic Commerce
● 2.2 Notesto Passage A
● 2.3 Activities
● 2.4 Passage B Distinguishing Features of E-Commerce
● 2.5 Notesto Passage B
● 2.6 Activities
● 2.7 Basic E-Commerce English Writing
● 2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview......
內容簡介
本書是一本為高等院校、高職高專電了商務專業英語教學而編寫的教材。重點介紹電了商務的概念和分類、網絡營銷、電了支付、在線物流和電了政府等基礎知識,此外還介紹了電了商務英語寫作技巧等相關知識。
本書具有選材新穎、原文風格、循序漸進、通俗易懂、圖文並茂、在線操作等特點。
本書既適合電了商務專業的讀者,也適合相關專業的讀者,還可作為從事商務工作人員的工具書。