●Module One Travel Services
Unit 1 Tourism and Tourism Industry
Passage A Tourism Industry
Passage B Tourism in China
Writing: Resume 簡歷
Supplementary Reading
Unit 2 Travel Agency
Passage A Travel Agency
Passage B Tour Guide
Writing: Welcome Speech 歡迎詞
Supplementary Reading
Unit 3 Online Travel Service
Passage A Booming Time for Online Travel Services
Passage B How is Technology Transforming Chinese Tourism
Writing: Visa Application and Invitation 簽證的申請與邀請
Supplementary Reading
Module Two Hospitality
Unit 4 Hospitality Industry
Passage A The Hospitality Industry
Passage B Club Med
Writing: Reservation Letter 預訂信
Supplementary Reading
Unit 5 Food and Beverage Services
Passage A Chinese Cuisine
Passage B Western Cuisine
Writing: Menu 菜單
Supplementary Reading
Module Three Tourist Attractions
Unit 6 Tourism Product
Passage A Types of Tourism
Passage B Customized Tour
Writing: Tourism Advertisement and Brochure 旅遊廣告與宣傳冊
Supplementary Reading
Unit 7 Tourist Attractions
Passage A World Heritage
Passage B Mount Huangshan
Writing: Tour Commentary 導遊詞
Supplementary Reading
Unit 8 Cruising
Passage A An Introduction of Cruising
Passage B Carnival Cruise
Writing: Tour Itinerary 旅遊線路
Supplementary Reading
Module Four MICE
Unit 9 Introduction to MICE
Passage A MICE
Passage B Incentive Travel
Writing: Other forms in Tourism 旅遊其他相關表格
Supplementary Reading
Unit 10 Canton Fair
Passage A Canton Fair
Passage B Travel Services for MICE
Writing: Tour Contract 旅遊合同
Supplementary Reading
Module Five Traditional Chinese Culture
Unit 11 Traditional Chinese Culture and Festivals
Passage A A Glimpse of Traditional Chinese Culture
Passage B A Brief Introduction to Traditional Chinese Festivals
Writing: Farewell Speech 歡送詞
Supplementary Reading
Unit 12 Chinese Arts
Passage A Peking Opera
Passage B Chinese Calligraphy
Writing: Tourism Questionnaire 旅遊調查問卷
Supplementary Reading
參考文獻
內容簡介
《旅遊英語》把旅遊行業知識和英語語言運用技能作為學習目標,將英語語言技能的學習融合到旅遊行業新興話題中進行編寫。《旅遊英語》內容按照從整體到局部的原則,分為旅遊服務、酒店行業、旅遊景區、會展服務和中國傳統文化5個模塊1,內容涵蓋旅遊行業、旅行社、酒店行業、“互聯網+旅遊”、郵輪業、旅遊景區、會展業和“一帶一路”旅遊文化等知識。
同時,《旅遊英語》在內容編排上以企業的需求和高職高專學生為目標對像。此外,在國家“一帶一路”倡議背景下,廣州作為海上絲綢之路的起點,故而《旅遊英語》又結合了地方旅遊特色以及“一帶一路”沿線的旅遊文化,使得書中內容能夠與時俱進,更符合為培養地方經濟服務的旅遊英語人纔之所需。