●前言 001
Chapter One?Basic Knowledge of Business Letter Writing 001
Section One Introduction of Business Letter Writing 001
Section Two Layout of a Business Letter 002
Section Three Structure of Business Letter 007
Section Four Addressing Envelopes 014
Section Five Good Writing Principles 017
Section Six Some Rules of Good Writing 021
Section Seven Useful Words ＆ Expressions 023
Section Eight Useful Sentences 024
Section Nine Exercises 026
Chapter Two?Establishing Business Relations 031
Section One Introduction 031
Section Two Writing Guide 031
Section Three Specimen Letters 032
Section Four Useful Words ＆ Expressions 034
Section Five Useful Sentences 035
Section Six Exercises 036
Chapter Three?Status Inquiries 039
Section One Introduction 039
Section Two Writing Guide 039
Section Three Specimen Letters 041
Section Four Useful Words ＆ Expressions 043
Section Five Useful Sentences 043
Section Six Exercises 044
Chapter Four?Sales Promotion 048
Section One Introduction 048
Section Two Writing Guide 048
Section Three Specimen Letters 049
Section Four Useful Words ＆ Expressions 051
Section Five Useful Sentences 052
Section Six Exercises 053
Chapter Five?Inquiries and Replies 056
Section One Introduction 056
Section Two Writing Guide 057
Section Three Specimen Letters 058
Section Four Useful Words ＆ Expressions 060
Section Five Useful Sentences 060
Section Six Exercises 061
Chapter Six?Offers and Quotations 065
Section One Introduction 065
Section Two Writing Guide 065
Section Three Specimen Letters 066
Section Four Useful Words ＆ Expressions 069
Section Five Useful Sentences 069
Section Six Exercises 071
Chapter Seven?Counter-offers 074
Section One Introduction 074
Section Two Writing Guide 074
Section Three Specimen Letters 075
Section Four Useful Words ＆ Expressions 077
Section Five Useful Sentences 078
Section Six Exercises 079
Chapter Eight?Orders and Fulfillment 082
Section One Introduction 082
Section Two writing Guide 083
Section Three Specimen Letters 084
Section Four Useful Words ＆ Expressions 086
Section Five Useful Sentences 087
Section Six Exercises 088
Chapter Nine?Sales Confirmation and Purchase Contract 091
Section One Introduction 091
Section Two Writing Guide 091
Section Three Specimen Letters 092
Section Four Useful Words ＆ Expressions 099
Section Five Useful Sentences 100
Section Six Exercises 102
Chapter Ten?Payment 105
Section One Introduction 105
Section Two Writing Guide 106
Section Three Specimen Letters 106
Section Four Useful Words ＆ Expressions 109
Section Five Useful Sentences 112
Section Six Exercises 115
Chapter Eleven?Packing 120
Section One Introduction 120
Section Two Writing Guide 120
Section Three Specimen Letters 121
Section Four Useful Words ＆ Expressions 123
Section Five Useful Sentences 123
Section Six Exercises 127
Chapter Twelve?Shipment 130
Section One Introduction 130
Section Two Writing Guide 130
Section Three Specimen Letters 131
Section Four Useful Words ＆ Expressions 133
Section Five Useful Sentences 134
Section Six Exercises 138
Chapter Thirteen?Insurance 142
Section One Introduction 142
Section Two Writing Guide 142
Section Three Specimen Letters 143
Section Four Useful Words ＆ Expressions 146
Section Five Useful Sentences 148
Section Six Exercises 151
Chapter Fourteen?Agency 156
Section One Introduction 156
Section Two Writing Guide 157
Section Three Specimen Letters 158
Section Four Useful Words ＆ Expressions 160
Section Five Useful Sentences 161
Section Six Exercises 161
Chapter Fifteen?Complaints and Claims and Settlement 165
Section One Introduction 165
Section Two Writing Guide 165
Section Three Specimen Letters 167
Section Four Useful Words ＆ Expressions 169
Section Five Useful Sentences 169
Section Six Exercises 170
Chapter Sixteen?E-mail,Fax and Telex 173
Section One E-mail Introduction 173
Section Two Fax Introduction 175
Section Three Telex Introduction 177
Appendix:Try Your Hand 179
參考文獻 186
內容簡介
本書實用性與知識性並重，將外貿專業英語與相關的靠前貿易知識有機結合起來，結構嚴謹，深入淺出。每章內容包括靠前貿易通行慣例及相關業務知識簡介，相關信函的寫作要求，信函實例，注釋，常用表達方式及充足的各式練習。通過大量的實例，注釋及練習，繫統地展示和強化了外貿的業務流程、函電的格式、結構、寫作特點、專業術語、常用詞組、相關句型、常見表達方式等。材料針對性強，注重實用與交際能力的培養，語言規範，可操作性強。學生通過本書學習，能舉一反三，學以致用。
