●Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Text B Advantages and Disadvantages of Electronic Commerce
Unit 2 Electronic Business Model
Text A Nine Business Models on the Web
Text B A Case: the Success of Taobao in China
Unit 3 Advertising Strategies
Text A Advertising Methods on the Web
Text B Advertisement Strategies
Unit 4 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Text B Direct Marketing
Unit 5 Electronic Commerce Payment
Text A Electronic Money and Internet Bank
Text B E-Commerce Payment System
Unit 6 Internet and Protocols
Text A Computer Networks
Text B The TCP/IP Protocol Suite
Unit 7 Supply Chain and Logistics
Text A Supply Chain and Logistics in Electronic Commerce
Text B The Logistics Gaps in China
Unit 8 Electronic Commerce Security
Text A Electronic Commerce Security Technology
Text B A Case: Bibliofind Company
Unit 9 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Text B Creating and Maintaining Brands on the Web
Unit 10 Issues in the Law of E-Commerce
Text A The Law of E-Commerce
Text B Other Legal Issues
Unit 1! Economics of Electronic Commerce
Text A Interaction of Economics and E-Commerce
Text B E-Commerce Changes the Economics of Search
Unit 12 Electronic Commerce and Information Economy
Text A The Evolving Information Economy
Text B The Information Economy and Competitive Advantage of Enterprises: A Value Chain Analysis
Unit 13 Application of E-Commerce
Text A Application of E-Commerce in Enterprise
Text B The Cases of Harley-Davidson and GE
Unit 14 Mobile Business
Text A Mobile Payment
Text B A Case―Paypal
Unit 15 Electronic Commerce Management
Text A Electronic Commerce Strategies
Text B Designing Trust into Online Experiences
Unit 16 Group Buying and How It Works
Text A Group Buying
Text B Does Group-Shopping Work?--The Economics of Mercata and Mobshop
Further Reading : E-Commerce 2009 ( E-Commerce Report of U.S.A. )
內容簡介
王曄主編的《電子商務英語教程(高等院校電子商務專業本科繫列教材)》旨在使讀者掌握電子商務專業領域的英語術語，培養和提高讀者閱讀和翻譯專業英語文獻資料的能力，本書由1和補充閱讀組成，涵蓋了電子商務領域的基本理論、基本知識、基本技術和基本應用，所選話題包括電子商務模式、電子商務營銷、電子商務廣告戰略、支付、互聯網協議、供應鏈、安全問題、法律問題、電子商務經濟學、電子商務管理、信息經濟、應用問題、移動商務、團購。每由主課文、副課文、詞彙、注解和習題構成。
《電子商務英語教程(高等院校電子商務專業本科繫列教材)》可以作為電子商務專業、信息管理專業、市場營銷專業的專業英語教材，也可以作為《電子商務概論》課程的英語教材。
