●Unit One Wonderful Internet
●Blog: What Can I Do on the Internet?
●Intensive Reading: What a Wonderful Net!
●Extensive Reading: Shop and Brand
●Related Links: Alipay
●Unit Two Online Shopping
●Blog: Shopping without Going Out!
●Intensive Reading: The Development of E-commerce
●Extensive Reading: Online Payment
●Related Links: McDonald's Goes Online to Sell Consumer Goods
●China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce
●Unit Three Online Payment
●Blog: I Can Make It Now!
●Intensive Reading: Logistics
●Extensive Reading: International Trade through E-commerce
●Related Links: PayPal
●Unit Four Web Design
●Blog: Learning Web Design
●Intensive Reading: The Structure of an HTML Page
●Extensive Reading: Web Layout Basics......
內容簡介
本書配合電子商務專業的實際教學需要，結合貿易、計算機及信息技術等專業英語的相關內容編寫而成。本書內容從一個虛擬的學生角度去講述，巧妙地串聯起網絡購物、網店運營、網絡溝通、網頁制作、網絡營銷、網絡支付、貿易術語、靠前貿易等方面的知識要點，並貫徹“實時、實用、實際”的編寫思路，重點突出“夠用、能用、可用”的要求，力求將很常用的電子商務英語專業詞彙及其用法集中呈現出來。
