●"Unit 1 Structure and Style of Business Letter商務信函的結構和格式
●Lesson 1 Structure of Business Letter商務信函的結構
●Lesson 2 Style of Business Letter商務信函的格式
●Lesson 3 Golden Rule of Writing Business Letter商務信函寫作遵循的原則
●Lesson 4 Classification of Business Correspondences外貿函電的種類
●Unit 1 Exercises and Suppleme一練習與補充
●Unit 2 Establishing Business Relations建交函
●Lesson 5 Selfintroduction自我介紹
●Lesson 6 Establishing Business Relations建立商務關繫
●Lesson 7 Promoting Business Relations促進商務關繫
●Unit 2 Exercises and Suppleme二練習與補充
●Unit 3 Relating Business Letters相關的商務信函
●Lesson 8 Letter of Introduction介紹信
●Lesson 9 Letter of Invitation邀請函
●Lesson 10 Advice of Itinerary行程安排通知
●Lesson 11 Letter of Thanks感謝信
●Lesson 12 Letter of Sales Promotion推銷信
●Unit 3 Exercises and Suppleme三練習與補充
●Unit 4 Enquiry詢盤
●Lesson 13 First Enquiry首次詢盤......
內容簡介
本書按照應用型本科院校人纔培養的要求,以實際應用為導向,根據靠前貿易的特點,結合我國對外貿易業務操作的實際情況和需要,繫統地介紹了相關外貿函電的題材、涉及的專業詞彙和句型、語言形式、寫作方法和技巧、規則、使用習慣等方面的知識,內容涵蓋了作為一個外貿業務人員在對外業務操作中所推薦的知識,且每一課都有配套習題供學習者練習。編者還為教師提供了電子課練習參考答案等配套的教輔資源