●CHAPTER 1
●Globalization 3
●Opening Case
●The Rise of Ecuador's Rose Industry 3
●Introduction 4
●What Is Globalization 5
●The Globalization of Markets 5
●The Globalization of Production 6
●Management Focus
●Vizio and the Market for Flat-Panel TVs 8
●The Emergency of Global Institutions 8
●Drivers of Globalization 10
●Declining Trade and Investment Barriers 10
●The Role of Technological Change 12
●The Changing Demographics of the Global Economy 14
●The Changing World Output and World Trade Picture 14
●The Changing Foreign Direct Investment Picture 15
●Country Focus
●India's Software Sector 16
●The Changing Nature of the Multinational Enterprise 18......
內容簡介
《靠前貿易理論》選自查爾斯·希爾的International Business: Competingin the Global Marketplace2015年靠前0版的靠前貿易理論部分。從第3版開始，International Business就一直是優選靠前商務領域使用很好廣泛的教科書。
《靠前貿易理論》共3章：優選化；靠前貿易理論；靠前貿易的政治經濟學。文中給出了傳統的貿易理論、全新的貿易理論及實際應用中的全優貿易理論。本書闡述了優選化如何降低了成本，促進了市場的成熟度。同時也說明了各國如何通過貿易政策工具對本國貿易進行保護，以及政府干預對靠前貿易的影響。
