●Chapter 1 Introduction
●1.1 Overview of biOpharmaceutical industry
●1.1.1 General knowledge
●1.1.2 Key segment markets of biopharmaceutical industry
●1.1.3 Current composition of Chinese pharmaceutical market
●1.1.4 Biopharmaceutical companies at home and abroad
●1.1.5 Read the following news and choose the right answers
●1.2 Describing a biopharmaceutical company
●1.2.1 Read the company description
●1.2.2 Read the chart of some companies and their headquarters
●1.2.3 Read Pfizer’S manufacturing facilities in China and then translate the Chinese in bIlackets
●1.3 Company’s business and departments
●1.3.1 Read the information about Pfizer business in China
●1.3.2 Complete the paragraph with the departments in the box
●1.3.3 Practice
●1.4 Company’s products
●1.4.1 Read the information about Pfizer’s products?
●1.4.2 Product introduction
●1.4.3 Establish business relations
●1.5 Read the following phonetic chart.words&expressions and proper names Keys......
內容簡介
《藥品商貿英語(普通高等教育十二五規劃教材)》共有12章,內容涉及醫藥行業總體概況、約見、接待、參觀、觀光購物、市場調查、尋找合作伙伴、詢盤、還盤、報盤、包裝運輸、保險、投訴索賠、商務會議、商展會、靠前法與靠前貿易等。每章後附有詳細的注釋及參考答案,方便學生使用。
汪子入和畢艷主編的《《藥品商貿英語(普通高等教育十二五規劃教材)》可作為應用型本科院校靠前貿易、報關與靠前貨運、世貿及經貿英語專業的教材,也可供相關專業人員參考。