● UNIT ONE MARKETING
● Lesson 1 High-end Cosmetic Market in China
● Lesson 2 Self-introduction of a Famous World-Leading Cosmetics Company
● Lesson 3 Cosmetic Advertisements
● Lesson 4 Practical Guide to Brand Promotion in China
●UNIT TWO ADMINISTRATION AND REGULATIONS
● Lesson 5 FDA‘s Authority over Cosmetics
● Lesson 6 Hypoallergenic Cosmetics
● Lesson 7 Is It a Cosmetic, a Drug, or Both?
● Lesson 8 Cosmetic Lableing
●UNIT THREE SAFETY
● Lesson 9 Are Hair Dyes Safe
● Lesson 10 Cosmetic Safety: More Complex Than at First Blush
● Lesson 11 Protecting Children from the Sun
● Lesson 12 Is Indoor Tanning Safe?
●UNIT FOUR MATERIAL
● Lesson 13 Cosmetic Ingredients: Understanding the Puffery
● Lesson 14 Emulsion and its Stability
● Lesson 15 Essential Oils
● Lesson 16 Preservatives......
內容簡介
全書分共20篇課文,內容選材來源於原版英文書刊、雜志、近期新的化妝品有名企業站點信息、科技文獻資料等,包括行業發展趨勢,FDA(US Food and Drug Administration)職能,化妝品安全監管、產品簡介、相關知識、標簽、包裝、廣告、營銷渠道,化妝品網站、有名企業介紹,美容知識等。全書由課文、課後練習、專業術語、輔助讀物等部分組成,此外書後還設有附錄,內容包括總詞彙表,化妝品原料詞典,參考文獻英文刊名和縮寫規則,化學常用詞頭和詞尾的含義,常用詞頭和詞尾含義,化學上常見的縮略語,化工常用英文縮寫和顏色詞彙中英文對照(彩妝用)等可供查閱。
本書內容通俗易懂,語言精練,趣味性強,選材新穎,覆蓋面廣。可供化妝品生產、管理、經營、銷......