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出版社:南開大學
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ISBN:9787310039692
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作者:王琳
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頁數:226
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出版日期:2012-08-01
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印刷日期:2012-08-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:268千字
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王琳等編著的《酒店英語》根據目前大學生的實際英語水平和專業需要,從飯店業管理涉及的各個方面出發,以飯店組織管理、餐飲業、住宿業、市場營銷管理、財務信息管理、人力資源開發策略、飯店危機管理和飯店發展前景八大模塊為主題,共計十六個單元。每個單元包括“閱讀”、“模擬寫作”和“幽默小故事”三部分。**部分為“閱讀”,包括兩篇文章,內容編排結合理論與實際案例。第一篇文章側重飯店管理知識和前沿管理理論的介紹,適於深度閱讀;第二篇文章為相同主題的擴充,適於快速閱讀或補充閱讀。每篇文章前面安排有熱身練習,以激發學生的閱讀興趣和相關知識;後面安排閱讀理解練習,以綜合鞏固學生的飯店管理知識,旨在從理論和實踐兩方面提供飯店管理專業知識的同時,提高學生的英語閱讀和翻譯能力。第二部分為“模擬寫作”,旨在培養學生參照範例擬寫和翻譯與飯店業相關的英語應用文的能力;第三部分為“幽默小故事”,旨在營造輕松的學習氛圍,培養學生的幽默感。
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Module 1 Hotel Management Unit 1 Part Ⅰ Reading Text A What is Leadership? Text B A Literature Review of Job Competency Modeling in the Hospitality Industry Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 2 Part Ⅰ Reading Text A Ethics of the Leadership Text B Lodging Industry Growth and its Impact on Hospitality Education in the U.S.A. Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 2 Room Operations Unit 3 Part Ⅰ Reading Text A The Electrifying Job of the Front Office Manager Text B Registration Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 4 Part Ⅰ Reading Text A Main Hotel Reservation Methods Text B Case Study: the Power of Information Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 3 Housekeeping, Engineering and Security Unit 5 Part Ⅰ Reading Text A Housekeeping, Engineering and Security Operations: An Introduction (I) Text B Howard Johnson Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 6 Part Ⅰ Reading Text A Housekeeping, Engineering and Security Operations: An Introduction (II) Text B Hotels as Terrorist Targets Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 4 Food and Beverage Division Unit 7 Part Ⅰ Reading Text A Mission and Goals in Food and Beverage Operation Management Text B As I See It: Hotel Director of Food and Beverage Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 8 Part Ⅰ Reading Text A Strategic Alliances between Hotels and Restaurants Text B Bristol and Good Eats Grill Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 5 Marketing Management Unit 9 Part Ⅰ Reading Text A Building Market Leadership: Marketing as Process Text B Hotel Sales Organization and Operations Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 10 Part Ⅰ Reading Text A The Value Concept and Relationship Marketing Text B Alternatives for Creating Value Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 6 Human Resource Management Unit 11 Part Ⅰ Reading Text A What is Turnover, and why should we be concerned? Text B Building a Family Legacy: The Marriott Story Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 12 Part Ⅰ Reading Text A Human Capital Intangibles Text B Hilton Hotels Corporate Profile Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 7 Financial Control and Management Unit 13 Part Ⅰ Reading Text A Budgeting and Forecasting: Current Practice in the Lodging Industry Text B As I See it: the Hotel Controller Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 14 Part Ⅰ Reading Text A Control of Cash and Credit Text B Ethics in Financial Management Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Module 8 Future of the Hotel Industry Unit 15 Part Ⅰ Reading Text A The Emergence of Personalized Service Spectrums Text B The Strategic Role of Human Resource Development in Organizational Crisis Management Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 16 Part Ⅰ Reading Text A Analyzing Service Quality in the Hospitality Industry Text B Mapping a Path to 2020 Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Key to Exercises References
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