Unit 1 Principles and Theories of Publishing Industry
Text A C3—Commitment， Consistency， Credibility
Text B Book Publishing Industry Theories
Unit 2 The World of Publishing
Text A The Publishing Environment
Text B The Publishing Cycle
Unit 3 Publishing as a Business (I)
Text A Risk
Text B Planning and Development
Unit 4 Publishing as a Business (II)
Text A Management Style and Management Problems
Text B Takeovers and Mergers
Unit 5 Modern Book Publishing Companies (I)
Text A The Development of the Modern Book Publishing Company
Text B Some Sectors in the Anglophone Model
Unit 6 Modern Book Publishing Companies (II)
Text A Case Studies： Trade Publishers
Text B Case Studies： University Presses
Unit 7 Business Operations
Text A Business Operations， the CFO
Text B Human Resources， the CCO， the General Counsel and Secretary
Unit 8 Job Descriptions
Text A Vice President & General Manager; Publisher
Text B Sales & Marketing Manager; Digital Marketing Manager
Unit 9 The Editorial Process
Text A Editorial Categories
Text B Editorial Theories
Unit 10 The Work of the Commissioning Editor
Text A Work Load of the Commissioning Editor
Text B Some Responsibilities of a Commissioning Editor
Unit 11 Design and Production
Text A Re-engineering the Workflow
Text B Design and Production
Unit 12 Marketing (I)
Text A Marketing Staff and Marketing Plan
Text B Marketing Mix—Product
Unit 13 Marketing (II)
Text A Marketing Mix—Price and Place
Text B Marketing Mix—Promotion
Unit 14 Sales and Distribution
Text A Sales
Text B Distribution