●1 E-Commerce and E-Commerce Strategy
●1.1 Fundamentals of E-Commerce
●1.1.1 Definition of E-Commerce
●1.1.2 Origin and Development of E-Commerce
●1.1.3 Research Contents of E-Commerce
●1.2 Strategy
●1.2.1 Definition of Strategy
●1.2.2 Main Features of Strategy
●1.3 Strategic Environment
●1.3.1 Significance of the Strategic Environment
●1.3.2 Strategic Environment and Strategy
●1.4 E-Commerce Strategy
●1.4.1 E-Commerce Strategy Outline
●1.4.2 Research Methods for E-Commerce
●References
●2 National E-Commerce Strategy
●2.1 The United States
●2.1.1 Economic Conditions
●2.1.2 Background to U.S E-Commerce Strategy
●2.1.3 Orientation of U.S.E-Commerce Strategy......
內容簡介
本書從國家、行業、企業三個層次對電子商務戰略進行對比與分析,幫助讀者建立對電子商務戰略的基本認識,提升讀者對電子商務戰略關鍵問題的分析和理解能力。在闡述戰略理論的基礎上,結合大量實例和數據,揭示電子商務戰略的發展與變化規律,以建立一套完備的電子商務戰略理論體繫,為電子商務戰略研究者和制定者提供前瞻性的指導。 本書搶先發售從國家、行業、企業三個層次全面分析電子商務戰略。立足實例,運用比較學方法,結合傳統戰略理論研究當今世界電子商務戰略。重點介紹了*國戰略現狀,為世界各國研究*國經濟發展提供參考和幫助