●Research on Distributor's Fairness and Satisfaction
●Perception of Supplier's Product-harm Crisis
●The Effect of Language Abstraction in Online Reviews on Consumers' Brand Attitude and Buying Intention:
●An Empirical Research Based on the Linguistic Category Model (LCM)
●Pre-purchase Research Behaviors, Leading Climate
●Inaex and Demand Forecasting Based on Internet
●Search Data: The Case of Automobile Industry in China
●Service Recovery: Is Choosing Timing to Recover
●Needed While Catering to Her or His Likes?
●A Research on the Mechanism of Guilt
●Appeals Advertisement: Based on Grounded Theory
●A Research on the Consumers' Responses to the Company Donation Behavior: The Influences of Type of Donation, Type of Cause and Company Reputation Level
●The Impact of Consumer Animosity on Adolescent
●Consumers' Purchase Intension of Domestic Brands
●How Partitioned Pricing Influences the Expected
●Value of Experienced Services: A Perspective of Perceived Heterogeneity
●The Study of Internal Mechanism of "Loss to-win-
●back" Customer Retention Willingness Based on
●Attribution Theory--From Hotel Service Industry's Empirical Study
內容簡介
《營銷科學學報》是由清華大學經濟管理學院和北京大學光華管理學院聯合主辦,由中靠前地和港、澳、臺地區30餘所研究型大學的管理類學院共同協辦的中國靠前本市場營銷領域的學報。它作為中國市場營銷學術研究的理論陣地,為海內外營銷學者提供了一個進行創新性研究的交流平臺,也獲得了海內外營銷學者的廣泛認同。
《營銷科學學報》已經連續出版了9卷32輯,本輯(第9卷.第3輯.總第33輯)登載文章9篇,它們在一定程度上反映了中國市場營銷學科理論研究和應用研究的近期新進展,適合從事市場營銷相關研究的人員閱讀,也可供對市場營銷感興趣的人員參考。