●Chapter 1 Introduction 1
●1.1 Research Focus 4
●1.2 Research Domain 5
●1.3 Research Problems 7
●1.4 Research Questions 10
●1.5 Aim and Objectives 10
●1.6 Methodology 12
●1.7 Thesis Structure 13
●1.8 Summary 14
●Chapter 2 Literature Review 16
●2.1 The Definition of Information Intensive Organisation 17
●2.2 Approaches to Modelling information based Activities in IIOs 19
●2.2.1 The Input-process-output Model 19
●2.2.2 Process Modelling Methods 23
●2.2.3 Functional Modelling Methods 27
●2.3 Business Performance Measurement for Marketing 31
●2.3.1 Traditional Framework for Marketing Measurement 32
●2.3.2 Customer Satisfaction 36
●2.3.3 Activity-based Performance Measurement 36
●2.3.4 The Performance Measurement Matrix 38......
內容簡介
本書從組織形態學角度出發，建立MoBorea模型，用於分析企業中以信息為基礎的組織行為，進而在企業運營過程中對經營績效進行測評。本書闡述了組織形態學的相關背景，回顧了該領域靠前外現有研究進展，繫統分析了組織形態學的適用性，闡述了研究中數據收集和分析的方法，並提出了MoBorea模型以測評其企業運營績效。本書案例豐富、闡述清晰，可作為管理學、經濟學相關領域高年級本科生、研究生或相關研究人員以及從業人員的參考書。
