內容簡介
本書的特色主要表現在以下幾個方面:
一、針對性強,涵蓋面廣,新穎實用
本書專為上文提到的各類商務英語學習者編寫,尤其針對上述專業學生畢業時的就業去向,給他們提供了一套理論與實際緊密結合、學以致用的實用教材。全書基本涵蓋經貿企業(尤其是外貿企業和跨國公司)經營操作的各個方面,為學生今後在這類企業工作打下了堅實的基礎。
二、內容豐富。邏輯嚴密。自成體繫
本書在結構、內容編排上多有創新之處都圍繞一個主題,自成體繫。同時,各章內容還一脈相承、融會貫通、環環相扣、邏輯嚴密,使全書構成一個有機的整體。在編寫過程中,本書把語言知識、語言技能、商務知識、跨文化商務交際能力等各項......
●UNIT 6 Preparation for International Market
● Chapter 19 Motivations to Go Abroad
● Section One: Business Communications Making an Offer
● Section Two: Text Motivations to Go Abroad
● Section Three: Exercises
● Section Four: Biz Fueling Station
● Section Five: Business Reading Concerns and Problems of Going International
● Chapter 20 International Market Research
● Section One: Business Communications Doing Business in China
● Section Two : Text International Market Research
● Section Three: Exercises
● Section Four: Biz Fueling Station
● Section Five: Business Reading Potato Chip's Global Marketing
● Chapter 21 Determining Research Objectives
● Section One: Business Comrnunications Decision Making in China
● Section Two: Text Determining Research Objectives
● Section Three: Exercises
● Section Four: Biz Fueling Station
● Section Five: Business Reading Using Aims and Objectives to Create a Business Strategy——Experience from Kellogg
●UNIT 7 International Marketing......