徐凡主編的《跨境電子商務基礎與實務(中英雙語
版高等院校電子商務專業規劃教材)》按照理論與實踐
相結合、市場原理與現實案例相統一的原則，繫統闡
釋了跨境電子商務最新實務操作與商業模式。並以杭
州、重慶為例，深度分析現階段我國跨境電商行業的
問題與市場挑戰，同時總結跨境電子商務相關法律法
規與風險控制核心經典方法。本書內容全面、體繫完
備，理論與實操相得益彰，旨在使讀者全面理解、掌
握跨境電子商務的基本理論、實踐規範和趨勢規律等
，力求突出新理論、新知識、新技術和新方法，以培
養、提升學習者開拓創新能力。另外，每章文後均配
備時效性思考題，強化學習者綜合商務素養與批判性
思維能力。
本書適合作為國際貿易、國際經濟、國際工商管
理、商務英語等專業本科三年級及碩士一年級的教材
，也可作為廣大商務人士跨境電子商務培訓教材，以
及行業從業者自修提高的參考用書。

Chapter 1 Overview ofE.commerce
1.1 Concep
1.2 Characteristics
1.2.1 Market globalization
1.2.2 The speed oftransaction
1.2.3 The virtualization of transactiOns
1.2.4 LOW cost
1.2.5 Transaction continuity
1.3 Classification
1.3.1 Classificationbythe participantsinthetransaction
1 3.2 Classification by technology adopted
1.3.3 Classification by related goods
1.4 Development history
1.4.1 0verall situation
1.4.2 Development process of global e.commerce
Chapter 2 Overview ofCross—border E.commerce
2.1 The definition ofcross.border e.commerce
2.2 The characteristic of cross—border e—commerce
2.3 The classification of cross.border e.commerce
2.4 The development present situmion in China
2.4.1 Market size
2.4.2 Scale structure
2.4 3 Target market
Chapter 3 Operating Mode
3.1 Graphic ofoperating mode
3.2 The characteristics ofoperating mode
3.2 1 Deepen ofthe electric business industry
3.2.2 Integrated marketing
3.2.3 Basis oflarge data
3.3 The operating mode of foreign trade imports and foreign trade exports
3.3.1 Foreign trade imports
3.3.2 Foreign trade exports
3.4 The process ofoperation
3.4.1 Logistics
3.4.2 Capital flows
3.4 3 The flow ofmanagement
3.4.4 Information flow
Chapter 4 Business Model of Cross.border E。commerce
4.1 Development status
4.2 Business model
412.1 Business to customer
4.2.2 Business to business
4.2.3 Customer to customer
4.2.4 Consumerto business
4.2.5 Business.Medium—Consumer
4.3 Comparison of the main modes of cross—border e—commerce
Chapter 5 Platform of Cross.border E.commerce
5.1 Concept ofcross.border e—commerce
5.2 Trading platform
5.2.1 eBay
5.2.2 Haitao.com
5 2 3 ***
5.3 Paymentplatform
5.3.1 Electronic payment
5.3.2 PayPal
5.3.3 Alipay
5.4 Self.built cross.border e—commerce platform model
5.4.1 Concept
5.4.2 Advantages
Chapter 6 International Logistics Services Pattern
6.1 Concept ofcross—border logistics
6.2 Classification ofcross.border Logistics
6.2.1 Third—party logistics
6.2.2 Fourth party logistics
6.2.3 Overseas warehousing
6.3 Main intemational express
6.3.1 DHL express
6.3.2 United Parcel Service
6.3.3 Express mail service
6.4 The selection ofcross—border logistics mode
6.4.1 Cross—border e—commerce export logistics mode
6.4.2 Cross.border e—commerce import logistics mode
Chapter 7 Technology of Cross border E—commerce
7.1 Electronic data interchange
7.1.1 Definition
7.1.2 Characteristic
7.1.3 Challenges in EDI implementation
7.2 Big Data
7.2.1 Definition
7.2.2 Characteristics
7.2.3 Cross—border e—commerce credit evaluation system based on Big Data
7.3 Cloud computing
7.3.1 Definition
7.3.2 Cloud computing and environment
7.4 Information and communication technology
7.4.1 Definition
7.4.2 ICT development index
Chapter 8 Cross.border E.commerce in Hangzhou
8.1 Development status
8.1.1 Institutional mechanism innovation guarantee
8.1.2 Rapid growth in business size
8.1.3 The industrial system is gradually enriched
8.2 Major constraints for cross—border e—commerce in Hangzhou
8.2.1 Policy orientation is unclear
8.2.2 Regulation and staffing cannot meet the needs
8.2.3 Fierce competition among the pilot cities
8.3 Suggestions on the further development
8.3.1 Improve business scale and logistics efficiency
8.3.2 Vigorously promote and expand the influence ofpilot
8.3.3 Explore cross.border trade export business
Chapter 9 Cross—border E.commerce in Chongqing
9.1 Development status
9.1.1 The exponential growth of cross—border e—commerce trading
9.1.2 Cross.border logistics