●Unit1 Corporate Culture
●Learning Objectives
●Section A Lead—in
●Section B Readings
●Text A What Is Corporate Culture?
●Text B Being a Gentleman at the Office: the Dos of Business Etiquette
●Section C Language Skills in Focus
●Section D Cultural Tips
●Unit2 Trademark and Brand
●Learning Objectives
●Section A Lead—in
●Section B Readings
●Text A Brand Awareness
●Text B Protecting Your Brand with Trademarks
●Section C Language Skills in Focus
●Section D Cultural Tips
●Unit3 Mechanism of the Board
●Learning Objectives
●Section A Lead—in
●Section B Readings
●部分目錄
“新商務英語教程”繫列教材采用話題、語言技能和任務緊密結合的編寫原則,全書以話題為核心,語言技能為主線, 精心設計的任務型活動貫穿每個。本書為《新商務英語綜合教程4》,全書共8 由Learning Objectives,Lead-in,Readings,Language Skills in Focus 和Cultural Tips 5 個模塊構成,以多種形式對英語閱讀、翻譯、寫作和口語等基本技能進行綜合性訓練。
本教材可供高職高專院校商務英語專業和應用英語專業外貿和涉外文秘方向的學生在二年級下學期使用。