●Unit 1 Motivations to Go Abroad
● Section One: Business Communications
● Making an Offer
● Section Two: Text
● Motivations to Go Abroad
● Section Three: Exercises
● Section Four: Biz Fueling Station
● Section Five: Business Reading
● Concerns and Problems of Going International
●Unit 2 International Market Research
● Section One: Business Communications
● Doing Business in China
● Section Two : Text
● International Market Research
● Section Three: Exercises
● Section Four: Biz Fueling Station
● Section Five: Business Reading
● Market Research in Management
●Unit 3 Determining Research Objectives
● Section One: Business Communications
●部分目錄