●Chapter 1 會展準備Preparation forthe E xhibion
●Unit 1 Various Kinds of Shows各類會展
●Unit 2 Choosing a Venue選擇會展地點
●Unit 3 Venue Reservation會場預訂
●Unit 4 Building the Booth展臺搭建
●Unit 5 Exhibition Sponsors會展贊助商
●Unit 6 Promoting the Show推廣展會
●Unit 7 Budget會展預算
●chapter 2 會展運作Convention and Exhibition Operation
●Unit l Signing upfor a Trade Show參展
●Unit 2 Reception and Registration會展接待與登記
●Unit 3 Customs Declaration展品報關
●Unit 4 Exhibits Transportation展品運輸
●Unit 5 Exhibits Insu rance展品保險
●Unit 6 Theme Banquet主題宴會
●Unit 7 Display銷售展示
●Unit 8 Sales P romotion產品促銷
●Unit 9 Establishing Trade Relations建立貿易關繫
●Unit 10 Inqui ry詢盤
●Unit 11 Offer and Counter-offer報盤與還盤
●部分目錄