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出版社:東南大學出版社 ISBN:9787564161927 商品編碼:23875335708 開本:16開 出版時間:2015-12-01 頁數:432 字數:727000 代碼:49
" 商品基本信息,請以下列介紹為準 | 商品名稱: | 戰略管理-(英文版) 管理 書籍 | 作者: | | 代碼: | 49.8 | 出版社: | 東南大學出版社 | 出版日期: | 2015-12-01 | ISBN: | 9787564161927 | 印次: | | 版次: | 1 | 裝幀: | 平裝 | 開本: | 16開 |
目錄 | Part 1 Fundamentals of Strategy Chapter 1Strategic Management 1.1 Concept 1.2 The Competitive I.andscape 1.3 The I/O Model of Above—Average Returns 1.4 The Resource—Based Model of Above—Average Returns 1.5 Vision and Mission 1.6 Stakeholders Chapter 2 The External Environment Analysis 2.1 The General,Industry,and Competitor Environments 2.2 External Environmental Analysis 2.3 Segments of the General Environment 2.4 Industry Environment Analysis 2.5 Interpreting Industry Analyses 2.6 Strategic Groups Part 1 Fundamentals of Strategy Chapter 1Strategic Management 1.1 Concept 1.2 The Competitive I.andscape 1.3 The I/O Model of Above—Average Returns 1.4 The Resource—Based Model of Above—Average Returns 1.5 Vision and Mission 1.6 Stakeholders Chapter 2 The External Environment Analysis 2.1 The General,Industry,and Competitor Environments 2.2 External Environmental Analysis 2.3 Segments of the General Environment 2.4 Industry Environment Analysis 2.5 Interpreting Industry Analyses 2.6 Strategic Groups Chapter 3 The Internal Organization 3.1 Analyzing the Internal Organization 3.2 Resources,Capabilities,and Core Competencies 3.3 Core Competencies 3.4 Outsourcing 3.5 Strategic Decisions Chapter 4 Business Level Strategy 4.1 Business—Level Strategy 4.2 Customers:Their Relationship with BusinessLevel Strategies 4.3 The Purpose of a Business—Level Strategy 4.4 Types of Business—Level Strategies Chapter 5 Competitive Behavior 5.1 A Model of Competitive Rivalry 5.2 Competitor Analysis 5.3 Drivers of Competitive Actions 5.4 Competitive Rivalry 5.5 Likelihood of Attack 5.6 Likelihood of Response 5.7 Competitive Dynamics Chapter 6 CorporateLevel Strategy 6.1 Levels of Diversification 6.2 Reasons for Diversification 6.3 Value—Creating Diversification 6.4 Diversification 6.5 Unrelated Diversification 6.6 Value—Neutral Diversification 6.7 ValueReducing Diversification:Managerial Motives to Diversify Chapter 7 Merger and Acquisition Strategies 7.1 The Popularity of Merger and Acquisition Strategies 7.2 Reasons for Acquisitions 7.3 Problems in Achieving Acquisition Success 7.4 Effective Acquisitions 7.5 Restructuring Chapter 8 International Strategy 8.1 Identifying International Opportunities:Incentives to Use an International Strategy 8.2 International Strategies 8.3 |
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