基本信息

• 商品名稱：高績效企業管理(英文版)
• 作者：(新加坡)潘先弟//喬金浩//李華
• 代碼：32
• 出版社：西安電子科大
• ISBN號：9787560632612

其他參考信息

• 出版時間：2014-01-01
• 印刷時間：2014-01-01
• 版次：1
• 印次：1
• 開本：16開
• 包裝：平裝
• 頁數：189
• 字數：287千字

內容提要

潘先弟、喬金浩、李華編著的《高績效企業管理 (英文版)》講述了：This book makes in-depth and refined analysis on the basic elements of modern enterprises' operation (Vision, Mission, Shared Value, Goals, Strategy, and System/Process) by in- depth reviewing on complicated business and market operation. It is a symbolic combination of the writer's accumulated experience in the position of international enterprises' top management and practical understanding on Chinese traditional culture. In the meantime this book also explains the evolution process from a normal enterprise to excellent enterprise through standard enterprise and high performance enterprise. A series of business cases are narrated and studied in the book, vividly denoting enterprises' efforts on deploying and utilizing basic elements of enterprises' operation. This book is designed as a textbook for senior undergraduates and postgraduates. And it can be also used as a reference book for business management.

目錄

Chapter One The Ultimate Goals and Basic Elements of Enterprise Management
Part 1 The ultimate goals of enterprise
Part 2 Overview of the basic dements of enterprise management
Part 3 Enterprise management models and tools
Chapter Two Vision, Mission and Shared Value
Part 1 Vision and mission
Part 2 Shared value--enterprise's core competence
Part 3 Corporate culture
Chapter Three Goals and Strategies
Part 1 Goals of enterprise
Part 2 Enterprise's strategy and its execution
Chapter Four Systems and Processes
Part 1 Policy--the foundation of systems and processes
Part 2 The management of systems and processes
Part 3 Organizational structure
Part 4 Management, leader and staff
Chapter Five Change Management
Part 1 Change management
Part 2 Change and transformation
Part 3 Crisis and risk management
Chapter six Step for Excellence
Part 1 The elements of high performance enterprise
Part 2 Innovation and high performance
Part 3 From high performance to excellence
Reference List