《隱喻與工廠 商學與經濟學中的比喻》收錄了來自世界各地16名學者的12篇學術論文，從多個角度研究商務與經濟學話語中的隱喻的特點。兩位編者主要從事認知語言學方面的研究，但《隱喻與工廠 商學與經濟學中的比喻》兼收並蓄，收錄了許多認知語言學之外的視角的方法和觀點。全書既有涉及認知語言學的研究（如Littlemore、Skorczynska、Siaw-FongChung等的論文），還包括語文學分析（Tejada Caller與Guzman Guerra合著的論文）、術語學研究（Fuertes-Olivera與Velasco-Sacristan合著的論文）、語料庫分析（Crawford camiciottoli的論文）、修辭學研究（Eubanks的論文）、特殊用途英語研究（Resche的論文）、以及經濟學的研究（Mouton的論文）等。全書結構嚴謹、很見工夫，讀者能從各個章節之中讀到對隱喻不同層面的探討。

• 
• 
• 
• 

List of contributors
Metaphor and Mills： Figurative language in business and economics．
Introduction
Honesto Herrera-Soler and Michael White

Section Ⅰ
Metaphor in economic theory and in economics as an academic
discipline
From barter to coin： Shifting cognitive frames in classical Greek economy
Paloma Tejada Caller and Antonio Guzman Guerra
Metaphor and economic thought： A historical perspective
Nicolaas T．O． Mouton
Towards a better understanding of metaphorical networks in the language
of economics： The importance of theory-constitutive metaphors
Catherine Resche
Metaphors of the Brazilian Economy from 1964 to 2010
Tony Berber Sardinha

Section Ⅱ
Cultural filters in contrastive studies
Mandarin Chinese translation of English economic metaphors： A cross-
linguistic study of conceptually related economic terms
Siaw-Fong Chung
Translating metaphor in business/economics dictionary articles：
What the theory says and what lexicographers should do
Pedro A． Fuertes-Olivera and Marisol Velasco-Sacristan
The use of verbal and gestural metaphor in explanations of management
theory
Jeannette Littlernore
"Bigger， a lot bigger， massively much bigger"： A comparative study
of hyperbole in business and economics lectures
Belinda Crawford Camiciottoli

Section Ⅲ
Metaphor in the economy and business in practice
The perfect storm： An imperfect metaphor
Philip Eubanks
Framing a bank： Reputation management during financial crises
Lise-Lotte Holmgreen
Metaphor and knowledge specialization in business management：
The case of project management discourse
Hanna Skorczynska
Metaphor as an instrument of linguistic and social identity
co-construction in business development networks （BDNs）
Hana Blazkova

Subject index
Author index