The young man with neatly-waved hair and an ingratiating smile beamed patronizingly at us from the television screen.
He suggested that the viewers should examine a photograph. It was a picture of Miss Madeline Maxim as she had been a month before. He asked whether the viewers saw the disfiguring wrinkles round her eyes and told them to look at the slightly sagging chin-line. He could assure them that her naturally lovely skin had been roughened by the bitter cold of the previous winter.
The week before Miss Maxim had started applying Peachmelba Cream each night before she went to bed. She would gently massage her face with that vitamincharged skin food. The viewers were now asked to meet Miss Maxim herself. Theyoung man extolled her beauty. He told the viewers to observe in close-up the satinsoft radiance of skin texture. Every line had been quietly smoothed away by Peachmelbas Magic caress. He asked them whether they wanted to share Miss Maxims entrancing loveliness, telling them to buy a jar of Peachmelba that very day, He went on to say that if they applied a little of it each night, within a few days they would have a skin softer than a June rose petal. He urged his viewers to invest fifty pence in beauty, in endowing their weather-tired skin with a glowing freshness and allure they would never have believed their skins could possess.
