《綜合商務英語》融合新的外國語言文學類專業本科教學質量國家標準和新的英語四級考試題型，按照商務英語專業教學要求編寫，以培養學生的商務英語綜合應用能力，包括英語語言知識和應用能力，商務知識、理論和應用能力，職場適應及發展能力和綜合運用各種知識解決商務實際問題的能力等為目標。教材內容的選材圍繞商務活動的各個階段，包括公司介紹、溝通交流、商務旅行、產品、銷售、商務管理市場營銷等等，通過構建真實的職場商務情景，激發學生的學習動力與熱情。本書為教材的第3冊。

高偉，浙江外國語學院英語語言與文化學院教學督導，高級經濟師，“雙師型”教師；曾任商務英語繫主任，國際貿易仲裁員，中國國際貿易學會國際商務英語研究委員會常務理事，美國威斯康星大學訪問學者。

Unit 1 International Organizations
Text A Understanding the WTO
Text B Xi Calls on BRICS to Oppose ProtectionismLead on Global Issues
Chinese and International Culture Tour
Case Study

Unit 2 Trade Barriers
Text A The Basics ofTariffs and Trade Barriers
Text B Lower Trade Barriers，Stronger Global Trading System Can Help End Extreme
Poverty
Chinese and International Culture Tour
Case Study

Unit 3 Product Quality
Text A Elevating Expectations：5 Ways Product Quality Impacts Your Brand
Text B Quality Management System
Chinese and International Culture Tour
Case Study

unit 4 Business Leadership；
Text A Leadership Styles Around the World
Text B Ten Traits of Great Business Leaders
Chinese and International Culture Tour
Case Study

Unit 5 Business Teamwork
Text A Ten Tips for Better Teamwork
Text B Why Is Teamwork Important in the Workplace7
Chinese and International Culture Tour
Case Study

Unit 6 Business Innovation
Text A The Global Innovation Index 2017：The USA，Japan，the UK，China，and India
at the Top ofTheir Income Groups
Text B Business Model Innovation
Chinese and International Culture Tour
Case Study

Unit 7 Job Satisfaction
TextA How to Increase Job Satisfaction——The Pride System
Text B Job Satisfaction
Chinese and International Culture Tour
Case Study

Unit 8 Customer Service
Text A Customer Relationship Management：
Text B Effective Customer Service Tips for Managers
Chinese and Intemational Culture Tour
Case Study

Unit 9 Business Competition；
Text A Competition Counts：How Consumers Win When BusineSS Compete
Text B Why Is Competition Important for Growth7
Chinese and International Culture Tour
Case Study

Unit 10 Business Etiquette
Text A Business Etiquette in the UK
Text B Twelve Business Etiquette Rules Professionals Need to Know
Chinese and International Culture Tour
Case Study
附錄一 Glossary
附錄二 TEM-4(2015—2018)
TEM-4(2015)
TEM-4(2016)
TEM-4 (2017)
TEM-4(2018)
附錄三 References