Chapter1IntroductiontoBusiness
BackgroundCase:DonaldTrumpIsBack
Listening
Reading:TheMiracleofIKEA
Translation
Speaking
Writing
AdditionalReading:StayHungry.StayFoolish.
Chapter2BusinessRecruitment
BackgroundCase:SouthwestAirlinesRecruitment
Listening
Reading:NikesE-recruitmentStrategy
Translation
Speaking
Writing
AdditionalReading:QualitiesEmployersSeek
Chapter3BusinessCommunication
BackgroundCase:WhoseFault?
Listening
Reading:EffectiveBusinessCommunication
Translation
Speaking
Writing
AdditionalReading:TheGreatCommunicators
Chapter4Teamwork
BackgroundCase:PeterSmithBuildsUpaCompanywithaTeamworkCulture
Listening
Reading:TeamworkandTeamBuilding
Translation
Speaking
Writing
AdditionalReading:TheRaceBetweentheTortoiseandtheHare
Chapter5BusinessTravel
BackgroundCase:AsBusinessTravelIncreases,SoDoCostsandHeadaches
Listening
Reading:WhatDoesMyBusinessBenefitfromBusinessTravel?
Translation
Speaking
Writing
AdditionalReading:FacingBusinessChallengesatHolidayInnWorldwide
Chapter6BusinessEtiquette
BackgroundCase:WhatsWrong?
Listening
Reading:GoodEtiquetteIsGoodBusiness
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Speaking
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AdditionalReading:BusinessEtiquetteIsAboutPeople
Chapter7HealthandSafety
BackgroundCase:InvestinginHealthandWell-BeingLeadstoBusinessSuccess
Listening
Reading:MeetingBusinessChallengesatJohnson&Johnsor
Translation
Speaking
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AdditionalReading:HealthandSafetyMakesGoodBusinessSense
Chapter8SettingUpaBusiness
BackgroundCase:BillGatesMysteriousNewCompany
Listening
Reading:BuildingYourBusiness...IsJustLikeBuildingaHouse
Translation
Speaking
Writing
AdditionalReading:DreamingYourWaytoSuccess
Chapter9Products
BackgroundCase:PamperstoExpandProductRange,ServicesinChina
Listening
Reading:P&GsQuestfor"Wow"Design
Translation
Speaking
Writing
AdditionalReading:McDonalds:WereLovinIt!