出版社:北京大學出版社 ISBN:9787301149416 版次:4 商品編碼:12093154 品牌:北京大學出版社 包裝:平裝 叢書名:大學英語立體化網絡化繫列教材.拓展課程教材 開本:16開 出版時間:2009-02-01 用紙:膠版紙 頁數:400 字數:313000 正文語種:中文(簡體) 代碼:42 作者:戴賢遠
" 編輯推薦 本書展示了一個成熟的和廣義的經濟管理專業英語教學體繫,並引導教學融入現實世界。 內容簡介 本教材的課文選自美國著名大學商學院裡通用的本科生及研究生的教材,包括微觀經濟學,宏觀經濟學,貨幣銀行學,國際市場營銷學等14個部分。此次修訂作者根據教學的需要在每部分之後增加了討論題等內容。 作者簡介 戴賢遠,北京師範大學經濟與工商管理學院營銷學教授。 精彩書摘 《經濟管理專業英語(第四版)》: Production—Task Completion Probably the single largest area of application for OBM has been increasing worker performance or task completion.This is evident in both practitioners' surveys (Andrasik,McNamara,and Edlund,in press;Frederiksen and Lovett,1980) and systematic literature reviews (Andrasik,1979;Andrasik, Heimberg, and McNamara,1981; Frederiksen and Johnson,1981).The target of somehow improving either the quantity,timeliness,or quality of employee output cuts across virtually all organizational settings andvirtually all intervention techniques.Examples include performance feedback and supervisory praise to improve factory worker output (Chandler,1977;Emmert,1978), financial incentives to increase seedling planting in the forest product industry(Yukl and Latham,1975 ; Yukl et al.,1976),and monetary rewards to increase output in manufacturing facilities (Orpen,1974).Social praise and monetary reinforcement have also been successfully employed to improve task completion in human service settings Montegar,Reid,Madsen,and Ewell,1977; Hollander and Plutchik,1972; Pommer and Streedbeck,1974).Given the consistency of improvement found across organizational settings,it does not seem unreasonable to conclude that OBM has wide applicability for performance improvement (Frederiksen and Johnson,1981). …… 查看全部↓
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