上篇 跨國公司在中國
PART I Multinational Companies in China
肯德基的中國化KFC's Sinofication
星巴克的“第三空間”Starbucks' “Third Place”
宜家的奢侈“低價品”
IKEA's Luxurious“ Low-price Products”
北京的山姆會員店Sam's Club in Beijing
寶潔的品牌策略P&G's Brand Strategy
柯達中國全行業收購及之後
Kodak's Industry-wide Acquisition in China and Beyond
下篇 中國公司在海內外
PART II Chinese Companies in Domestic and Global Markets
學不會的海底撈Hai Di Lao，You Can Hardly Copy
中國最火的學校The Hottest School in China
百度：中國的谷歌Baidu：China's Google
第 中國名牌，美國制造
A Chinese Brand，Made in America
第 價格“屠夫”格蘭仕Galanz as a Price“Butcher”
第 聯想“蛇吞像”收購IBM及之後
A Snake Swallows an Elephant，Lenovo Acquires IBM and Beyond
課文英文翻譯English Translation of the Text部分練習答案Key to Some Exercises
生詞索引Index of Vocabulary
