商品基本信息

商品名稱：

  SPSS數據挖掘與案例分析應用實踐

作     者：

  楊維忠

市 場 價：

  99

ISBN  號：

  9787111661771

出版日期：

  2020-08

頁     數：

  480

字     數：

  500千字

出 版 社：

  機械工業出版社

  內容簡介

SPSS是*款經典流行的統計分析軟件，完全適合作為各行業進行數據挖掘和數據分析的工具。全書內容共12章，書中*1~2章介紹SPSS的基本界面和窗口操作、調查研究、SPSS數據整理與數據挖掘的基本知識；第3~12章采用10個典型應用的綜合案例分別介紹以SPSS 25.0版本在數據挖掘和數據分析中的具體應用。
本書內容由淺入深、循序漸進、結構安排合理，企業中的經營預測者與決策者、財會人員、市場營銷人員、生產管理等部門的工作者、經濟管理部門或政府的廣大工作者都可將本書用作參考書。同時，本書還可供大專院校經濟管理類各專業的高年級本科生、研究生、MBA學員學習和參考。

  目錄

  
前 言
*1章 SPSS概述與基本操作 ···································· 1
1.1 SPSS軟件界面的基本操作 ···································· 3
1.1.1 SPSS軟件的打開 ······································· 3
1.1.2 SPSS軟件的關閉 ··············· 7
1.2 SPSS數據文件的操作 ··················· 8
1.2.1 使用數據編輯器 ················ 8
1.2.2 直接讀取其他格式的數據文件 ························· 37
1.3 SPSS統計分析報告 ···················· 49
1.4 SPSS幫助繫統 ·························· 54
*2章 研究方案、調查問卷設計與數據挖掘介紹··············· 57
2.1 研究方案設計 ·································· 57
2.2 調查問卷的制作 ························· 60
2.2.1 調查問卷 ························ 60
2.2.2 調查問卷的制作步驟 ···································· 60
2.2.3 制作調查問卷時需要注意的問題 ······························· 61
2.3 數據挖掘介紹 ··························· 64
2.3.1 數據挖掘概念及過程 ····································· 64
2.3.2 SPSS中的數據挖掘分析方法 ·························· 65
第3章 新產品上市前的調查研究：以某手機產品為例 ··············· 73
3.1 研究背景及目的 ······························ 73
3.1.1 研究背景 ······················· 73
3.1.2 研究目的 ······················· 74
3.2 研究方法 ································· 75
3.3 研究過程 ·································· 76
3.3.1 為聯合分析生成計劃文件 ··································· 76
3.3.2 根據計劃文件以及其他相關因素設計調查問卷 ············· 92
3.3.3 發放問卷進行社會調查並將所得數據錄入到SPSS中 ························· 96
3.3.4 SPSS分析 ··········································· 96
3.4 研究結論 ············································ 120
第4章 服務行業客戶滿意度調研：以某財產保險公司為例 ······················· 123
4.1 案例背景與理論基礎 ························ 123
4.2 數據來源與研究思路 ··························· 127
4.3 描述分析 ··································· 130
4.3.1 SPSS分析過程 ·················· 130
4.3.2 結果分析 ························· 134
4.4 信度分析 ································ 141
4.4.1 SPSS分析過程 ················· 142
4.4.2 結果分析 ······················ 144
4.5 相關分析 ································ 146
4.5.1 SPSS分析過程 ·················· 146
4.5.2 結果分析 ························· 148
4.6 建立模型 ································· 151
4.6.1 客戶滿意度影響因素的實證分析 ······················ 151
4.6.2 客戶再次購買行為影響因素的實證分析···················· 161
4.6.3 關於客戶推薦購買行為影響因素的實證分析 ··············· 167
4.7 研究結論 ··································· 174
第5章 數據挖掘技術在電子商務營銷拓展中的應用 ·················· 175
5.1 研究背景 ···································· 175
5.2 研究方法 ································ 176
5.3 數據分析與報告 ························ 176
5.3.1 關於高頻次購買行為的回歸分析 ································ 177
5.3.2 關於高價值購買行為的回歸分析 ··························· 187
5.4 研究結論 ································· 192
第6章 上市公司估值與業績表現影響因素研究：以醫藥制造業為例 ·················· 193
6.1 數據來源與研究思路 ····································· 193
6.2 描述分析 ···························· 195
6.2.1 SPSS分析過程········································ 196
6.2.2 結果分析 ····························· 198
6.3 相關分析 ····························· 211
6.3.1 SPSS分析過程 ················· 211
6.3.2 結果分析 ····················· 213
6.4 建立模型 ······························ 216
6.4.1 市盈率口徑估值與業績表現研究 ······························ 216
6.4.2 市淨率口徑估值與業績表現研究 ······················ 230
6.5 研究結論 ········································· 240
第7章 C2C電子商務顧客信任影響因素研究 ················· 242
7.1 研究背景 ··································· 242
7.2 研究方法 ································ 243
7.3 數據分析與報告 ····················· 245
7.3.1 回歸分析 ······················ 247
7.3.2 單因素方差分析 ············· 258
7.3.3 單因變量多因素方差分析 ······························ 273
7.4 研究結論 ································· 289
第8章 區域市場產品消費需求調研：以某地區綠茶產品為例 ················· 291
8.1 研究背景及目的 ··································· 291
8.2 研究方法 ·································· 292
8.3 研究過程 ···························· 293
8.3.1 為聯合分析生成計劃文件 ································ 293
8.3.2 根據研究需要設計調查問卷 ································· 296
8.3.3 發放問卷進行社會調查並將所得數據錄入到SPSS中 ······················· 296
8.3.4 SPSS分析 ···································· 297
8.4 研究結論 ······························· 310
第9章 關於企業內部講師素質與培訓效果的調查研究 ···················· 311
9.1 研究背景及目的 ····································· 311
9.1.1 研究背景 ······················· 311
9.1.2 研究目的 ······································· 313
9.2 研究方法 ································· 313
9.3 問卷調查與數據獲取 ··························· 313
9.3.1 根據研究需要設計指標體繫和調查問卷·························· 313
9.3.2 發放問卷進行社會調查並將所得數據錄入到SPSS中 ·············· 315
9.3.3 獲得教學效果的外部統計數據 ·························· 316
9.4 SPSS分析···························· 317
9.4.1 因子分析 ······················ 317
9.4.2 數據的二次整理 ··································· 326
9.4.3 內部講師素質與獲獎成果情況的線性回歸分析 ·············· 327
9.4.4 內部講師素質與評教得分情況的線性回歸分析 ·············· 336
9.4.5 內部講師素質與達標達優情況的Ordinal回歸分析 ···················· 341
9.5 研究結論 ······································· 346
*10章 員工健康管理數據挖掘實例研究 ··························· 348
10.1 研究背景及目的 ····························· 348
10.2 研究方法 ······························· 349
10.3 數據整理 ······························ 349
10.4 描述分析 ······························· 351
10.4.1 定距變量的描述分析 ····························· 352
10.4.2 分類變量的交叉表分析 ································· 353
10.5 相關分析 ······························ 360
10.6 回歸分析 ······························· 365
10.7 因子分析 ······························· 369
10.8 研究結論 ······························ 377
*11章 城鎮居民消費支出結構研究及政策啟示 ······················ 379
11.1 研究背景 ························ 379
11.2 研究方法 ································ 382
11.3 數據分析與報告 ······················ 382
11.3.1 回歸分析 ····················· 384
11.3.2 相關分析 ······················ 413
11.3.3 因子分析 ···························· 417
11.3.4 圖形分析 ··························· 429
11.4 研究結論 ································ 430
*12章 關於大學生就業相關問題的調查研究 ······················ 433
12.1 研究背景及目的 ························ 433
12.2 研究方法 ······························ 434
12.3 研究過程 ······························ 434
12.3.1 根據研究需要設計調查問卷 ··························· 434
12.3.2 發放問卷進行社會調查並將所得數據錄入到SPSS中 ············· 436
12.3.3 SPSS分析 ····························· 438
12.4 研究結論 ······························ 468